Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
552 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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NewsAdidas Launches Ecommerce-as-a-Service With AI Agents
Executive summary Adidas has transformed from a traditional apparel brand into a B2B tech provider, launching an Ecommerce-as-a-Service (EaaS) model for the new Audi Revolut F1 Team. Powered by Salesforce AI agents, they deployed a global webshop spanning 200 countries … Read More
6 min read -
AI StrategyMCP Snowflake: Connecting AI Agents to Data Clouds
Executive summary Enterprise data architecture is shifting from human-read dashboards to agent-driven workflows, exposing massive gaps in traditional integration methods. Connecting AI agents to data warehouses used to require brittle, custom-built APIs that broke with every model update. The Model … Read More
12 min read -
AI StrategySupabase MCP: Revolutionizing AI Database Workflows
Executive summary Supabase integrated the Model Context Protocol (MCP) in 2025, allowing AI assistants like Cursor and Claude to directly read and manage your live database. Instead of manually copy-pasting SQL schemas into chat windows, AI agents can now autonomously … Read More
9 min read -
AI StrategyHow AI for Accounting Companies Transforms Finance
Executive summary 84% of finance teams are rushing to implement automation, but only 7% actually report a high business impact. The global AI accounting market surged 70.4% year-over-year, hitting $6.68 billion in 2025. Relying on basic OCR to read invoices … Read More
10 min read -
Agentic CommerceAmazon 75-Character Title Limit: What Sellers Must Do Now
Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More
9 min read -
NewsGoogle Triggers AI Subscription Price Wars
Executive summary Google just slashed the price of its Gemini AI Plus tier by 38% (down to $4.99/month) while doubling storage to 400GB. This aggressive move forces premium players like Anthropic and OpenAI into a corner, signaling the rapid commoditization … Read More
5 min read -
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AI StrategyWhy MCP Postgres Is the Ultimate AI Database Standard
Executive summary MCP is the new standard: By April 2026, the Model Context Protocol SDK surpassed 97 million monthly downloads, effectively replacing brittle custom APIs for AI data access. Postgres dominates the AI era: 45-55% of developers in 2025 chose … Read More
9 min read -
AI StrategyHow to Use MCP with n8n for Agentic AI
Executive summary The Model Context Protocol (MCP) has transformed n8n from a basic workflow tool into a secure, bidirectional agentic hub. Writing custom API connectors for every new AI model is a massive waste of resources. Teams now use MCP … Read More
10 min read -
AI StrategyWhy You Need a Zeta AI Implementation Engineer
Executive summary Buying an enterprise AI platform without a dedicated Zeta AI implementation engineer is the fastest way to drain your marketing budget. While 88% of organizations now use AI, a staggering majority fail to see any tangible enterprise-wide EBIT … Read More
9 min read -
EcommerceAgentic Commerce: AI Is Your Shopper’s First Stop
Executive summary The paradigm shift: The front door to your store is no longer a search bar; it is an AI assistant. The massive impact: AI-referred traffic to retail sites is exploding, converting at a significantly higher rate than traditional … Read More
5 min read -
AI StrategyHow to Use MCP GitHub Server for AI Development
Executive summary The Model Context Protocol (MCP) finally bridges the gap between isolated AI models and your live GitHub repositories. By 2026, AI tools generate nearly half of all developer code, but context isolation causes high failure rates in enterprise … Read More
9 min read -
AmazonAmazon MCP: The AI Revolution for Sellers
Executive summary The Model Context Protocol (MCP) officially killed the CSV export in 2026, allowing Claude and ChatGPT to query Amazon SP-API data in real time. Amazon released its official Ads MCP Server, finally unlocking Amazon Marketing Cloud (AMC) attribution … Read More
11 min read
