EPINIUM · ADVERTISING ANALYTICS

Know exactly what your ads are really returning.

Epinium's advertising analytics put profitability at the centre: spend, ROAS, TACOS and conversion by campaign, keyword and product, plus contribution margin by product on Amazon, and read across your ad channels, so you stop guessing and start scaling what works.

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What our clients say

Epinium on G2
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Amazon App Store
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500+ brands measuring their advertising with Epinium
KiliagonPepsiKoroshiNutribenJordi OrdóñezGerminalRoicosFotoprixnut&meHumydryBigBuyEduca BorrasFlowerKook Time
500+
connected brands
10+
years running retail media
24/7
supervised execution
EU
AI Act compliant
ANALYTICS FEATURES

Advertising intelligence, at every level

From account overview to product-level profitability, Epinium shows you exactly where your ad budget generates returns — and where it drains.

Profitability by product

Revenue, fees, advertising cost by campaign type (SP, SB, SD) and product cost for every product, down to contribution margin. Not just ROAS or ACOS.

Product-Level Analytics

Ad performance, organic rank and conversion per product — ASIN by ASIN on Amazon — so you know which products deserve more budget.

Bid Gap Analysis

Pinpoint keywords where a small bid increase unlocks significantly more profitable traffic without overshooting your ACOS targets.

AI Anomaly Detection

Epinium's AI flags unusual spend spikes, TACOS degradation or sudden CTR drops before they become costly problems — with live alerts on Amazon Ads.

Time-Series Trends

Track ROAS, ACOS, CTR and CVR over any date range — spot trends, measure improvements and catch degradations early.

Every Ad Channel, One Lens

Live dashboards for Amazon Ads across every EU and US marketplace. For Google Ads, Meta Ads and TikTok Shop, your assistant brings their data through its connectors or your exports, and the CMO AI playbooks read it with the same profit metrics.

HOW IT WORKS

From raw data to clear decisions

Epinium aggregates your advertising data, enriches it with sales and inventory context, and presents it in views built for action — not just observation. Same metrics, whichever ad account the numbers come from.

Analyse

Campaign performance at a glance

  • Unified campaign viewSee all campaigns, ad groups and keywords in one view — sortable by ROAS, spend or revenue impact so you focus on what matters.
  • Profitability after fees and product costFactor in Amazon fees and product cost to see the contribution margin per product and per account, not just the ad ratio that hides your real returns.
  • Search term drill-downGo beyond the keywords you targeted and see the actual search queries triggering your ads, uncovering new opportunities and wasted spend.
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Optimise

Find the data that drives better decisions

  • Keyword performance breakdownIdentify top-converting keywords and eliminate wasted spend — segmented by match type, placement and campaign.
  • Placement performanceOn Amazon, compare top-of-search, rest-of-search and product-page placements to see where your ads convert best and tune bid adjustments.
  • Competitor benchmark dataCompare your category's average ACOS and CVR against your own performance to see where you have headroom to capture more share.
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Scale

Know where to invest your ad budget

  • Product budget allocationSee which products generate the highest returns from ad spend and shift budget toward them with confidence — backed by real margin data.
  • Marketplace and channel ROICompare ad returns across marketplaces and channels and see where additional budget has the most leverage for growth.
  • Historical benchmarkingCompare current performance against any previous period — measure the impact of every campaign change and build on what works.
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CONNECTIONS

Every channel you sell on, in one place

Marketplaces, your own store and your ad consoles — connected to the same Epinium and the same assistant.

Marketplaces
Amazon Seller Central Marketplace · 3P Amazon Vendor Central Marketplace · 1P
Walmart Marketplace
eBay Marketplace
Mercado Libre Marketplace
More marketplaces And the rest of your channels
Ads & own store
Amazon Ads Retail media
Google Ads Ads
Meta Ads Ads
TikTok Shop Social commerce
Shopify Online store WooCommerce Online store
Epinium One assistant, every channel
Free forever THE CMO AI

100 marketing playbooks, inside the Claude or ChatGPT you already use.

Twenty-two disciplines, backed by the experience of 500 brands. Not a data pipe — a marketing department. No card required.

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★★★★★

With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.

Alberto Feria

Alberto Feria

CEO, Alfa Holding

★★★★★

With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.

Miriam Larrosa

Miriam Larrosa

CEO, Roicos

★★★★★

Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!

Neus Dominguez

Neus Dominguez

Marketplace Manager, Labbox

★★★★★

We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.

Oriol Penya

Oriol Penya

Organic Beauty Brands

★★★★★

It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.

Jordi Ordóñez

Jordi Ordóñez

Amazon Consultant

★★★★★

Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.

Edgar Alvarez

Edgar Alvarez

Head eCommerce, BANDAI Entertainment Europe

Start measuring what your ads actually return.

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Frequently asked questions

Which ad channels does Advertising Analytics cover?

Amazon Ads in depth — Sponsored Products, Sponsored Brands and Sponsored Display, with live dashboards, alerts and history. For Google Ads, Meta Ads, TikTok Shop and your other channels, Epinium has no dashboards of its own: your AI assistant brings their data through its connectors or your exports, and the CMO AI playbooks analyse it with the same profit metrics. Selling on Amazon? See our Amazon advertising analytics.

Can I see profitability after fees and product cost, not just ROAS?

Yes, on Amazon. Upload your product cost by CSV or set it on the product, with the date it applies from, and Epinium recalculates your P&L from that day: fees, advertising by type (SP, SB, SD) and product cost down to contribution margin, by account, country and product. Today the P&L covers Amazon Seller, Vendor and Ads. Product cost and contribution margin are on the Business plan and above.

Can I compare performance across marketplaces and channels?

Yes. Your Amazon marketplaces sit side by side in one view. To set them next to Google Ads or Meta Ads, ask your assistant: it combines the numbers with the CMO AI playbooks, using the same definitions of TACOS and margin.

Does Epinium detect when a campaign starts underperforming?

Yes, on Amazon Ads: the AI anomaly detection module monitors key metrics continuously and alerts you when it detects significant deviations — so you can act before a bad campaign consumes a large share of your monthly budget.