EPINIUM MCP · WRITE

Your assistant stops advising. It executes.

Connect Epinium to Claude or ChatGPT and let it create and edit your automations and your Sponsored Products campaigns, manage Sponsored Brands and Sponsored Display, and apply the tasks you approve — only with the permission you grant, and with any new campaign paused until you say otherwise.

7 days free · No card · Writing requires the Business plan

What our clients say

Epinium on G2
Epinium on Capterra
Amazon App Store
Epinium on Trustpilot
Amazon Verified Partner
500+ brands already growing with Epinium
KiliagonPepsiKoroshiNutribenJordi OrdóñezGerminalRoicosFotoprixnut&meHumydryBigBuyEduca BorrasFlowerKook Time
3
Write scopes, opt-in
41
Read tools
100
Marketing playbooks
90 days
Change log retention
WHAT IT CAN DO NOW

From reading your account to changing it

Everything below is live today. Reading is on every plan; writing is on Business.

Workflows from the chat

Create, clone, edit, pause, delete and restore any earlier version — described in plain language instead of drawn in the editor.

Sponsored Products, Brands and Display

Sponsored Products: create and edit campaigns, ad groups, targets and product ads, the whole structure in one go if you want it. Sponsored Brands and Display: status, budget, name, bids, targets and negatives.

Campaign templates

The Smart Campaigns Optimizer, clonable as a template: bids, harvesting, negatives, quarantine and AI discovery, with the level of autonomy you choose.

Tasks, approved from the chat

Create a task, approve it and apply it without leaving the conversation. Approving a campaign item applies it on Amazon.

Portfolios and optimization targets

Amazon Ads portfolios and their budget cap, which Sponsored Products campaigns sit in each one, and every campaign’s target ACOS or ROAS and bid ceilings.

Simulate before executing

A dry run shows every decision it would make without a single call reaching Amazon.

Cost forecast

Ask what a run would cost before launching it. Worth it on any workflow that walks the whole catalog.

Change log

Everything Epinium changed on Amazon, whoever asked for it — including what Amazon rejected. Kept for 90 days.

HOW IT WORKS

What writing adds, and where it stops

The assistant that spots the problem is now the one that can fix it.

Automation

Describe the rule, get the workflow

  • It is built, validated and pausedThe assistant returns the graph already validated. Switching it on is a separate decision, and yours: from that point its schedule fires for real every night.
  • Simulate first, then decideA simulation never reaches Amazon and never shows up in the change log. It is the safety net for a workflow you have just edited.
  • Ask what it costsThe forecast comes before the run. A twelve-step graph over a whole catalog can be expensive, and you find out before, not after.
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The boundary

What it writes — and what it still will not touch

  • Three scopes, ticked by youworkflows:write, campaigns:write and tasks:write. Without them those tools do not exist for the assistant — it cannot call what it cannot see. You revoke access from Settings → MCP whenever you want.
  • A new campaign does not start spendingIt is created PAUSED unless you explicitly ask for it enabled, and the daily budget is checked against the marketplace minimum before it reaches Amazon.
  • Your campaigns, never your catalogOn Amazon it writes Sponsored Products, Sponsored Brands and Sponsored Display, portfolios, tasks and each campaign’s optimization settings. Your product catalog is never edited over MCP, on any plan.
See plans →
WHAT THEY SAY

Brands already running on Epinium

★★★★★

With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.

Alberto Feria

Alberto Feria

CEO, Alfa Holding

★★★★★

With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.

Miriam Larrosa

Miriam Larrosa

CEO, Roicos

★★★★★

Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!

Neus Dominguez

Neus Dominguez

Marketplace Manager, Labbox

★★★★★

We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.

Oriol Penya

Oriol Penya

Organic Beauty Brands

★★★★★

It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.

Jordi Ordóñez

Jordi Ordóñez

Amazon Consultant

★★★★★

Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.

Edgar Alvarez

Edgar Alvarez

Head eCommerce, BANDAI Entertainment Europe

Let it read today. Let it write when you are ready.

Reading is on every plan. Writing ships with Business, and every change stays in your hands.

The right AI tools for every Full Commerce challenge

Questions about writing over MCP

Is the Smart Campaigns Optimizer available on my plan?

Everyone sees the template library. The campaign templates — the Smart Campaigns Optimizer among them — need the Business plan or above, the same plan that unlocks writing over MCP.

Which plan do I need for it to write?

Writing is part of the Business plan. On Free and Guru the MCP is read-only: the playbooks, your Amazon data and the 41 read tools all work, but the write scopes are not available.

Can it change something without me noticing?

It cannot call a tool it does not have. The write scopes are ticked by you when you issue the key, and without them those tools are not even listed to the assistant. On top of that, a campaign is created PAUSED unless you ask for it enabled, and every change — including what Amazon rejected — lands in the change log.

What exactly can it write?

Workflows: create, clone, edit, pause, delete, restore a version, run or simulate one, and forecast its cost. Sponsored Products: campaigns, ad groups, targets and product ads. Sponsored Brands and Sponsored Display: status, budget, name, bids, targets and negatives. Tasks: create, approve and apply them — approving a campaign item applies it on Amazon. Amazon Ads portfolios: their budget cap and which Sponsored Products campaigns sit in each one. And each campaign’s optimization settings: target ACOS or ROAS and bid ceilings. The catalog is never edited over MCP.

What does it read beyond campaigns?

Sales, catalog, advertising and performance across Seller, Vendor and Ads — including Amazon fees, net sales, margin before advertising and returns per product for sellers, and sell-in, fill rate and inventory for vendors. Connect Shopify or WooCommerce and your assistant works with your store data live, in the same conversation as your Amazon account.

How is this different from Amazon’s official MCP?

Amazon’s Selling Partner plugin runs Seller Central operations — FBA shipments, restock forecasts, listing edits — as a US beta, one account and one marketplace at a time, with no advertising. Its separate Ads MCP Server exposes the Ads API with no automation of its own, and needs your own approved Ads API application. Epinium MCP is one connection for Seller, Vendor, Ads, Shopify and WooCommerce across every marketplace, writes campaigns and workflows, and serves playbooks written for your margin — which Amazon’s toolkit is designed not to discuss. Full comparison: Amazon MCP vs Epinium MCP.