Get your products cited by AI shopping assistants.
Shoppers now ask ChatGPT, Perplexity, Google AI Mode, Gemini or Amazon's Alexa for Shopping what to buy — and the assistant only recommends products it can read and trust. Epinium structures your product content for those answers: on Amazon, from first-party marketplace data, with every change approved by you; on your store and the rest of the web, with the CMO AI's SEO/GEO playbooks inside the assistant you already use.
Free to start · No credit card · Every change approved by you
What our clients say
Generative Engine Optimisation, for commerce
GEO is the practice of making your products easy for an AI assistant to understand, compare and recommend. Search engines ranked pages; assistants pick products and explain why. The signals they read — complete attributes, answer-first copy, the same facts wherever your product appears — are the ones that lift classic search too, so one pass of work serves both.
Where your products get read — and how Epinium works each one
Every assistant reads a different mix of sources. Epinium works each one through the route it actually has: in depth on Amazon, live on Shopify and WooCommerce, and through your own assistant everywhere else.
Alexa for Shopping, the assistant that replaced Rufus
- Built on first-party dataEvery recommendation comes from your own Amazon marketplace data, not scraped estimates.
- Catalogue-wide, prioritisedASINs ranked by the revenue impact of making them readable to Amazon's assistant, then restructured in bulk.
- Approved before it publishesGenerated content stays in your review queue — nothing reaches Amazon until someone on your team approves it.
Your store and the open web
- Your store, liveOn Shopify or WooCommerce, the CMO AI works with your products live through Epinium MCP and drafts the answer-first rewrite for each one, ready for your review.
- SEO/GEO playbooks in your assistantThe playbooks run inside the Claude or ChatGPT you already use — on your pages, product feeds or exports — each with the threshold that makes its recommendation valid.
- Facts assistants can trustProduct schema, FAQs and specs checked for consistency across your store, marketplaces and feeds, so what an assistant finds in one place agrees with the next.
Every channel you sell on, in one place
Amazon in depth, Shopify and WooCommerce live for your assistant, and the rest of your channels through the assistant you already use.
Amazon Seller Central Marketplace · 3P Amazon Vendor Central Marketplace · 1P Amazon Ads Retail media 
Shopify Online store WooCommerce Online store 
Epinium One assistant, every channel 100 marketing playbooks, inside the Claude or ChatGPT you already use.
Twenty-two disciplines, backed by the experience of 500 brands. Not a data pipe — a marketing department. No card required.
Start free →With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Be the product the AI recommends.
The right AI tools for every Full Commerce challenge
Epinium in your AI · MCP
The same CMO AI and the same account, inside the Claude or ChatGPT your team already uses. Free to start.
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ExploreFrequently asked questions about GEO
What is GEO (Generative Engine Optimisation)?
GEO means structuring your product content so AI assistants — ChatGPT, Perplexity, Google AI Mode, Gemini or Amazon's Alexa for Shopping — can read your product, trust its facts and recommend it in their answers. Where SEO ranked a page in a list of links, GEO earns the mention inside the answer.
How does Epinium optimise for AI shopping assistants?
Through the route each channel actually has. On Amazon, Epinium's catalogue tools restructure your listings from first-party marketplace data, and nothing publishes until you approve it. On Shopify and WooCommerce, the CMO AI works with your products live through Epinium MCP and drafts the rewrite for your review. On the rest of the web, the CMO AI's SEO/GEO playbooks work on your pages, feeds or exports inside the assistant you already use.
Is optimising for Amazon Rufus different from optimising for ChatGPT?
The principles are the same — complete attributes, answer-first copy, consistent facts — but the sources differ. Amazon's assistant works from your listing and review data inside Amazon; ChatGPT, Perplexity and Google AI Mode also read your store, your product feeds and what the rest of the web says about you. Amazon retired Rufus in May 2026 and folded it into Alexa for Shopping — the Amazon specifics are on Amazon Rufus optimisation.
Does Epinium measure my visibility or share of voice inside AI assistants?
No. What Epinium offers is optimisation — making your products readable and recommendable. We do not measure share of voice or ranking inside ChatGPT, Perplexity, Google AI Mode or Alexa for Shopping, because that data is not reliably available, and we will not claim it.
Will GEO hurt my normal search ranking?
No — it strengthens it. The structured, answer-first content that makes a product readable to an AI assistant is the same content that improves organic relevance on Amazon and on Google.
Does Epinium publish GEO changes automatically?
No. On Amazon, optimised content is generated for your review, and you approve, edit or reject each change before anything goes live. On other channels, the assistant drafts and your team decides what goes live.