Full Commerce for beauty brands: every shade, every channel.
Beauty is won on ratings, shades and repeat purchase — on Amazon, on your own store and in paid social. Epinium gives beauty and personal care brands nine years of Amazon depth (variations, reviews, unauthorised sellers, advertising) plus 100 marketing playbooks that also work with your Shopify or WooCommerce store and your ad accounts, from Epinium or inside the Claude and ChatGPT you already use.
No card · The CMO AI is free forever; the platform, a 7-day trial.
What our clients say
What beauty brands need, on every channel
Variation-heavy catalogues, review velocity, gray-market sellers and seasonal gifting peaks follow a beauty brand wherever it sells. On Amazon, Epinium runs them end to end; on your other channels, the CMO AI brings the same criterion to your data.
Protect the brand. Scale repeat purchase.
On Amazon, Epinium connects to Seller Central, Vendor Central, Amazon Ads and Brand Analytics, with nine years of history behind the dashboards, alerts and workflows. Your Shopify or WooCommerce store is live for your assistant through Epinium MCP, and your other channels reach the CMO AI through your own AI assistant or an export. Ratings, variations, seasonality and subscribe-driven loyalty, read with one criterion.
Defend ratings, listings, and buy box
- Rating & review monitoringTrack star ratings and incoming reviews per variation, get alerted on sudden negative spikes, and pinpoint which shade or size is dragging a parent listing's average before it costs you the buy box.
- Unauthorised seller detectionSurface gray-market sellers, counterfeit units, and offer hijackers on your beauty ASINs — with the evidence you need to enforce against them and protect the customer trust your brand depends on.
- A+ content & image integrityConfirm A+ modules, Brand Story, and image galleries stay intact across every variation and marketplace, so third-party edits never strip the visual proof that sells skincare and cosmetics.
Scale advertising across your beauty range
- Sponsored Brands & DSP for beautyRun video and lifestyle creative through Sponsored Brands and DSP that shows texture, application, and results — the formats that convert beauty shoppers and build the brand recall behind repeat purchase.
- Influencer & creator amplificationTurn influencer and UGC content into paid reach, and measure how creator-driven discovery translates into new-to-brand customers and Subscribe & Save sign-ups across your catalogue.
- Ingredient-cluster campaign structureBuild campaigns around ingredient and benefit clusters so budget flows to the exact search terms — retinol, vegan, fragrance-free — that beauty buyers convert on, not generic category traffic.
Plan seasonality and repeat purchase
- Seasonality & gifting forecastingSee which shades, sets, and sizes spike around holiday and gifting peaks — so you stock the right variations, ring-fence advertising budget, and avoid the stockouts that hand rank to competitors.
- Subscribe-driven repeat analyticsTrack Subscribe & Save adoption and repeat purchase rate per product to identify the routine-driven heroes worth protecting — the consumables that turn one-time buyers into recurring revenue.
- Cross-marketplace beauty benchmarkingCompare your range across Amazon.es, .it, .de, .fr, .co.uk, and .com to find which markets reward which ingredients, price points, and formats — and where your next expansion opportunity sits.
Every channel you sell on, in one place
Marketplaces, your own store and your ad consoles — connected to the same Epinium and the same assistant.
Amazon Seller Central Marketplace · 3P Amazon Vendor Central Marketplace · 1P Amazon Ads Retail media 
Shopify Online store WooCommerce Online store 
Epinium One assistant, every channel 100 marketing playbooks, inside the Claude or ChatGPT you already use.
Twenty-two disciplines, backed by the experience of 500 brands. Not a data pipe — a marketing department. No card required.
Start free →With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Grow your beauty brand on every channel you sell.
The right AI tools for every Full Commerce challenge
Epinium in your AI · MCP
The same CMO AI and the same account, inside the Claude or ChatGPT your team already uses. Free to start.
ExploreProfitability
Your P&L down to contribution margin, by product and channel. Add your product cost and see what each sale really leaves you.
ExploreAI Listing Builder
Optimise your product listings with AI in seconds. Generate high-converting listings in any language with perfect copywriting and the most relevant keywords.
ExploreAI Advertising Automation
Supervised agents for your Sponsored Ads: they work bids, keywords and budgets, and you approve each change or delegate it by autonomy mode. Built to grow profit (TACOS), not just cut ACOS.
ExploreWorkflows
No-code automations on your own account: connect the data, set the trigger, and let the process run on its own — with the checkpoints you decide.
Explore360º Tailored Platform
A fully personalized platform with dedicated workspaces for every role in your team — catalog, operations, advertising, and analytics — all connected through one AI chat.
Explore Beyond the toolsServices
For everything the platform doesn't cover: websites and stores, integrations, applied AI and automations — built by us, with a closed scope and timeline. It stays yours.
ExploreFrequently asked questions
Does Epinium work for beauty brands beyond Amazon?
Yes, with a different depth on each channel. Amazon — Seller Central, Vendor Central and Amazon Ads — is the deepest integration: nine years of history, dashboards, alerts and workflows, and on the Business plan Epinium also changes bids, campaigns and workflows with the scopes you grant (new campaigns are created paused). Your Shopify or WooCommerce store connects through Epinium MCP and is live for your assistant: orders, products, inventory, customers and ShopifyQL reports on Shopify; products and variations with price, stock, SKU and GTIN, categories and sales report totals on WooCommerce. On Google Ads, Meta Ads, TikTok Shop, Walmart, eBay or Mercado Libre, the CMO AI playbooks work through the connectors your own AI assistant already has, or from an export you bring.
How does Epinium handle beauty products with many shade and size variations?
Epinium is built for variation-heavy catalogues. It manages parent-child relationships so shades, sizes, and formulas stay grouped under a single parent — consolidating reviews, keeping variations ranking together, and alerting you when a child ASIN breaks off or loses its parent, which is one of the most common silent conversion killers for beauty brands.
Can Epinium help protect my beauty brand from counterfeits and unauthorised sellers?
Yes. Epinium continuously monitors your ASINs for gray-market diversion, counterfeit listings, and unauthorised third-party sellers across all your marketplaces. You get early alerts and the evidence needed to enforce against bad actors before they erode ratings, hijack the buy box, or damage the customer trust that beauty purchases depend on.
Does Epinium support ingredient and benefit keyword strategy?
Yes. Epinium clusters keywords by ingredient (retinol, hyaluronic acid, niacinamide) and by benefit (hydrating, anti-ageing, vegan, fragrance-free) so your listings and advertising capture the precise language beauty shoppers search with. This maps your catalogue to real demand instead of generic category terms that waste ad spend.
How does Epinium handle seasonality and holiday gifting for beauty?
Epinium tracks seasonal demand and gifting peaks so you can forecast which shades, sets, and sizes will spike, plan inventory to avoid stockouts, and concentrate advertising budget when it matters most. Gifting sets and seasonal launches are where many beauty brands win or lose the quarter — Epinium gives you the data to plan ahead.
Can I manage my beauty brand across all European and US Amazon marketplaces?
Yes. Epinium consolidates your entire beauty catalogue across EU marketplaces (Spain, Italy, Germany, France, UK) and the US into one view — with variation health, ratings, advertising, and repeat-purchase analytics unified. You manage one brand, across all markets, from a single platform.