Know exactly what your Amazon Ads are doing.
Epinium's Amazon advertising analytics tool gives you campaign intelligence at every level: ACOS, ROAS, spend and conversion by campaign, keyword and ASIN, plus profitability by product, so you stop guessing and start scaling what works.
Free to start · No credit card · Data visible in minutes
What our clients say
What is Amazon advertising analytics?
Amazon advertising analytics turns your Sponsored Products, Sponsored Brands and Sponsored Display data into decisions: spend, ACOS, ROAS, TACOS and conversion by campaign, keyword and ASIN. Epinium adds the P&L: fees, advertising by type and product cost down to contribution margin, by account, country and product. It keeps your history from the day you connect and flags anomalies before a bad campaign burns your budget.
Amazon Ads intelligence, at every level
From account overview to ASIN-level profitability, Epinium shows you exactly where your ad budget generates returns — and where it drains.
From raw data to clear decisions
Epinium aggregates your Amazon Advertising API data, enriches it with sales and inventory context, and presents it in dashboards built for action, not just observation. Advertising beyond Amazon too? See advertising analytics across every channel. Want the full picture? See the P&L down to contribution margin.
Campaign performance at a glance
- Unified campaign dashboardSee all campaigns, ad groups, and keywords in one view — sortable by ACOS, spend, or revenue impact so you focus on what matters.
- Profitability after fees and product costFactor in Amazon fees and product cost to see the contribution margin per product and per account, not just the advertising ratio that hides your real returns.
- Search term drill-downGo beyond the keywords you targeted and see the actual search queries triggering your ads, uncovering new opportunities and wasteful spend.
Find the data that drives better decisions
- Keyword performance breakdownIdentify top-converting keywords and eliminate wasted spend — segmented by match type, placement, and campaign across every active marketplace.
- Placement performanceCompare top-of-search, rest-of-search, and product page placements to understand where your ads convert best and optimise bid adjustments.
- Competitor benchmark dataCompare your category's average ACOS and CVR against your own performance to identify where you have competitive headroom to capture more share.
Know where to invest your ad budget
- ASIN budget allocationSee which ASINs generate the highest returns from ad spend and shift budget toward them with confidence — backed by real margin data.
- Marketplace ROI comparisonCompare ad returns across all your active marketplaces and identify where additional budget has the highest leverage for growth.
- Historical benchmarkingCompare current performance against any previous period — measure the impact of every campaign change you make and build on what works.
100 marketing playbooks, inside the Claude or ChatGPT you already use.
Twenty-two disciplines, backed by the experience of 500 brands. Not a data pipe — a marketing department. No card required.
Start free →With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Start measuring what your Amazon Ads actually do.
Epinium started on Amazon, where we have nine years of history and our deepest integration. Today the same playbooks cover your entire marketing.
The right AI tools for every Full Commerce challenge
Amazon
ShopifyEpinium in your AI · MCP
The same CMO AI and the same account, inside the Claude or ChatGPT your team already uses. Free to start.
ExploreProfitability
Your P&L down to contribution margin, by product and channel. Add your product cost and see what each sale really leaves you.
ExploreAI Listing Builder
Optimise your product listings with AI in seconds. Generate high-converting listings in any language with perfect copywriting and the most relevant keywords.
ExploreAI Advertising Automation
Supervised agents for your Sponsored Ads: they work bids, keywords and budgets, and you approve each change or delegate it by autonomy mode. Built to grow profit (TACOS), not just cut ACOS.
ExploreWorkflows
No-code automations on your own account: connect the data, set the trigger, and let the process run on its own — with the checkpoints you decide.
Explore360º Tailored Platform
A fully personalized platform with dedicated workspaces for every role in your team — catalog, operations, advertising, and analytics — all connected through one AI chat.
Explore Beyond the toolsServices
For everything the platform doesn't cover: websites and stores, integrations, applied AI and automations — built by us, with a closed scope and timeline. It stays yours.
ExploreFrequently asked questions
Does it cover every Amazon Ads campaign type?
Yes — Sponsored Products, Sponsored Brands, and Sponsored Display campaigns are all included. You can filter by campaign type, marketplace, and date range, then compare performance side by side.
Can I see profitability after fees and product cost, not just ACOS?
Yes. Upload your product cost by CSV or set it on the product, with the date it applies from, and Epinium recalculates your P&L from that day: fees, advertising by type (SP, SB, SD) and product cost down to contribution margin, by account, country and product. Product cost and contribution margin are on the Business plan and above.
How far back does the advertising data go?
Epinium stores your advertising data from the date you connect your account. For accounts with longer histories, historical data can be imported to give you a complete performance baseline.
Can I track performance across multiple Amazon marketplaces?
Absolutely. Epinium aggregates data from all your connected marketplaces — Amazon.es, Amazon.it, Amazon.de, Amazon.co.uk, Amazon.com, and more — into a single unified view with side-by-side comparison.
Does Epinium detect when a campaign starts underperforming?
Yes. The AI anomaly detection module monitors key metrics continuously and sends alerts when it detects significant deviations — so you can act before a bad campaign consumes a significant portion of your monthly budget.