Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyEcommerce AI Images: What Actually Drives Conversion and the Mistakes Most Brands Make
TL;DR — Key takeaways High-quality product images drive 94% higher conversion rates — whether photographed or AI-generated. Quality beats method, every time. 67% of consumers say image quality matters more than product descriptions or ratings. Yet most brand teams still … Read More
16 min read -
AI StrategyFree Ecommerce AI Website Builder: What Is Actually Free, What Matters, and the Traps Most Brands Fall Into
TL;DR — Key takeaways Every major AI website builder offers a free tier — none of them let you run a real ecommerce business without paying first. Wix leads on AI feature breadth (20+ tools), but ecommerce requires a paid … Read More
16 min read -
AmazonAmazon Advertising Help: The Structural Fixes Brand Managers Actually Need (Not More Bidding Tips)
TL;DR — Key takeaways Amazon advertising problems are almost never bidding problems. They’re architecture problems. Most brand accounts run 85-90% Sponsored Products, 5% Sponsored Display — leaving the warm-shopper retargeting layer nearly empty. Sponsored Display has three distinct sub-products (views … Read More
15 min read -
AI StrategyEcommerce App with AI: The 4 Features That Actually Drive Revenue and What Most Brands Get Wrong
TL;DR — Key takeaways 75%+ of digital purchases now happen via mobile — and that share is expected to surpass 80% by 2026, making mobile AI personalization a revenue-critical decision, not a nice-to-have. Mobile apps with AI personalization convert 20-30% … Read More
17 min read -
AI StrategyEco AI Ecommerce: Why Sustainability and AI Are Now One Strategy (and How to Build It)
TL;DR — Key takeaways 78% of shoppers now prioritize brands with transparent supply chains and carbon-neutral shipping — sustainability is a purchase driver, not a nice-to-have. 88% of retailers use AI regularly in 2026; the minority winning on eco is … Read More
14 min read -
AI StrategyEcommerce AI Conference 2026: Which Events Are Worth It and What Most Brand Managers Get Wrong
TL;DR — Key takeaways The top ecommerce AI conferences in 2026 — NRF, Shoptalk, CommerceNext, EEE Miami, Gartner — each serve a different audience and budget; attending the wrong one wastes more than the ticket price. Agentic AI, unified commerce, … Read More
17 min read -
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AI StrategyEcommerce AI Agent with n8n: The Workflows That Actually Work and What Most Brands Get Wrong
TL;DR — Key takeaways n8n is open-source workflow automation with 1,000+ integrations and 6,496 AI workflow templates — including 600+ specifically for AI agents. An n8n AI agent is a workflow node that uses a language model to make decisions … Read More
14 min read -
AI StrategyEcommerce AI Marketing Strategy: The Data Foundation Most Brands Skip and the 4-Layer Stack That Compounds
TL;DR — Key Takeaways AI content drafting returns 3.2x ROI; personalization engines 2.7x — but only when the underlying data is clean, unified, and complete. AI-referred shoppers convert 31% higher and generate 254% more revenue per visit than other traffic … Read More
16 min read -
AmazonAmazon Brand Manager Jobs in 2026: Salary, Skills, Career Path and What Listings Get Wrong
TL;DR Salary range: Associate Brand Manager starts at $87,960–$152,542/yr; experienced BMs see total comp of $160K–$262K/yr AI premium: Marketing managers with demonstrated AI skills earn 15–20% more in competitive markets — and get hired faster Skills that win: Seller/Vendor Central, … Read More
15 min read -
EcommerceOpenAI’s GPT-5.5 Doubles API Price — What Enterprise Teams Must Know
Executive Summary: OpenAI released GPT-5.5 on April 23, 2026 — exactly six weeks after GPT-5.4 — at $5 per million input tokens and $30 per million output tokens, precisely double what its predecessor cost. For enterprise teams, the sticker shock … Read More
8 min read -
EcommerceOpenAI Workspace Agents: The End of ChatGPT as a Chatbot
Executive Summary Fact: OpenAI launched Workspace Agents on April 23, 2026 — persistent, cloud-native AI agents that run 24/7 inside ChatGPT Business, Enterprise, and Edu plans, integrating directly with Slack, Salesforce, Google Drive, and Microsoft 365. Impact: This marks the … Read More
8 min read -
AI StrategyAI Fashion Ecommerce: What the Data Says and Where Most Brands Get It Wrong
TL;DR — Key takeaways The AI in fashion market hits $3.99 billion in 2026, growing at 40%+ annually — the tools are real, but most deployments still fail on bad data. Virtual try-on drives a 40% lift in online conversion … Read More
17 min read
