Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
761 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAI Agents Can Now Browse Your Product Catalog. Are You Ready?
Executive Summary Fact: Commerce (Nasdaq: CMRC), parent of Feedonomics, launched Agentic Catalog Exports (ACE) on April 27, connecting merchant product catalogs directly to OpenAI/ChatGPT, Google Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon in a single feed. Impact: Dell is … Read More
8 min read -
EcommerceGoogle’s $40 Billion Anthropic Bet: What It Means for Enterprise AI
Executive Summary Fact: Google committed up to $40 billion to Anthropic on April 24 — $10 billion deployed immediately at a $380 billion valuation, with a further $30 billion tied to performance milestones. Impact: Anthropic’s annualized revenue hit $30 billion … Read More
7 min read -
AI StrategyAgentic AI Course: What to Learn, What to Skip, and How to Get a Team into Production in 90 Days
TL;DR — Key takeaways Most AI courses teach prompt engineering and ChatGPT workflows — neither prepares you to build or manage agentic systems that plan, execute, and self-correct autonomously. The gap between “AI user” and “agentic AI operator” is real: … Read More
18 min read -
AI StrategyEcommerce AI Image Generator: How to Choose One for Production (Not Just Pretty Demos)
TL;DR — Key takeaways Most brand teams evaluate AI image generators on aesthetic output — the dimension that matters least in production. API reliability, batch throughput, and brand consistency controls are what break pipelines at scale. Midjourney produces beautiful images. … Read More
19 min read -
AI StrategyAgentic AI Translation for Ecommerce: Why DeepL Alone Costs You Revenue Across Markets
TL;DR — Key takeaways Standard machine translation (DeepL, Google Translate) produces technically correct output but commercially useless listings — wrong character counts, no brand voice, zero SEO alignment. Agentic AI translation pipelines chain translation + cultural review + SEO optimization … Read More
20 min read -
AI StrategyEcommerce AI Agency: How to Choose One That Delivers Outcomes, Not Just Tools
TL;DR — Key takeaways Most brands hire ecommerce AI agencies for deliverables (chatbot, automation script) and measure the wrong thing — the agencies winning in 2026 price on outcomes: revenue lift, hours saved per FTE, catalog coverage percentage. A real … Read More
20 min read -
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AI StrategyAgentic AI Course: What to Learn, What to Skip, and How to Get a Team into Production in 90 Days
TL;DR — Key takeaways Most AI courses teach prompt engineering and ChatGPT workflows — neither prepares you to build or manage agentic systems that plan, execute, and self-correct autonomously. The gap between “AI user” and “agentic AI operator” is real: … Read More
18 min read -
AI StrategyEcommerce AI Image Generator: How to Choose One for Production (Not Just Pretty Demos)
TL;DR — Key takeaways Most brand teams evaluate AI image generators on aesthetic output — the dimension that matters least in production. API reliability, batch throughput, and brand consistency controls are what break pipelines at scale. Midjourney produces beautiful images. … Read More
19 min read -
AI StrategyEcommerce AI Club: Why the Brands Winning with AI All Have One (and Most Don’t Know It)
TL;DR — Key takeaways Brands that implement AI inside peer communities reach their first production use case 2–3x faster than those working in isolation — the community is the accelerant, not just the inspiration. Most public “AI communities” are vendor … Read More
17 min read -
AI StrategyAgentic AI on AWS: What Amazon Bedrock Agents Can Actually Do for Ecommerce Brands
TL;DR — Key takeaways AWS Bedrock Agents reached general availability in late 2023 and now supports multi-agent collaboration — brands can chain specialized agents across catalog, pricing, and ads without writing orchestration code. McKinsey estimates AI-driven automation in ecommerce could … Read More
17 min read -
AI StrategyEcommerce AI Images: What Actually Drives Conversion and the Mistakes Most Brands Make
TL;DR — Key takeaways High-quality product images drive 94% higher conversion rates — whether photographed or AI-generated. Quality beats method, every time. 67% of consumers say image quality matters more than product descriptions or ratings. Yet most brand teams still … Read More
16 min read -
AI StrategyFree Ecommerce AI Website Builder: What Is Actually Free, What Matters, and the Traps Most Brands Fall Into
TL;DR — Key takeaways Every major AI website builder offers a free tier — none of them let you run a real ecommerce business without paying first. Wix leads on AI feature breadth (20+ tools), but ecommerce requires a paid … Read More
16 min read