Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
761 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
-
EcommerceAI in Marketing: Back-End Dominates Digital Strategy
Executive Summary: A September 2025 survey by MiQ and Censuswide reveals that Artificial Intelligence is predominantly strengthening the back-end operations of digital marketing, outpacing its integration into front-end, consumer-facing activities. The top reported application for AI amongst marketers worldwide is … Read More
4 min read -
EcommerceShopify Unlocks AI Selling: Direct Sales in ChatGPT
Executive Summary: Shopify has launched ‘Agentic Storefronts’ as part of its Winter ’26 Edition, fundamentally transforming AI product discovery and purchasing. This innovation allows even small merchants to seamlessly sell products directly through generative AI platforms like ChatGPT, Perplexity, and … Read More
5 min read -
EcommerceMaster E-commerce Metrics: Unlock Real Profit & Growth
Executive Summary: E-commerce beginners frequently overemphasize superficial ‘vanity metrics’ like website traffic and social media likes, mistakenly equating them with business success. Crucial profitability and sustainability metrics, including Conversion Rate (CR), Average Order Value (AOV), Customer Lifetime Value (CLTV), and … Read More
4 min read -
EcommerceSEO for Ecommerce Websites: The 2026 Complete Guide
TL;DR — Key takeaways Ecommerce SEO operates at a scale where architecture is the governing constraint — crawl budget dilution from parameter URLs and faceted navigation kills rankings before any content gap does. Buyer intent must be separated at the … Read More
22 min read -
Amazon SEOAmazon Vendor Central FAQs
Operational answers on Amazon Vendor Central: purchase orders, pricing and MAP, Direct Fulfillment, listings, advertising, fees, payment terms, the vendor API, and what happens if you decline an invitation. For invitations, requirements, onboarding and the real cost stack, see the complete guide.
9 min read