Paid & retail media
21- paid-media
- retail-media
- trade-shopper
The brain of a CMO — 100 marketing playbooks and a router that picks the right one — wired to your live Amazon account and your Shopify or WooCommerce store, and working on the rest of your channels with whatever your assistant can reach. Free to start, inside the Claude or ChatGPT you already use.
Free to start · No credit card · You choose what it may touch
What our clients say













Most commerce MCPs hand your AI the raw API and wish it luck. Epinium hands it the playbook: the formula, the threshold that makes it valid, and the reason not to trust Amazon’s suggestion.
Every division is a real folder of versioned playbooks, not a category label. This is the whole map — the part a wrapper around the Amazon API has none of.
A playbook is only useful if it knows the tool you actually run on. These are the platforms named inside the catalog — the retail-facing ones first. Beyond Amazon, Shopify and WooCommerce, Epinium is not connected to them, and it does not need to be: read on.
The AI CMO reaches your data five ways, and tries them in this order. Amazon is the deep one — nine years already sitting in our database. Everything else routes through your assistant, which already sits in the middle of your stack.
Amazon Seller, Vendor and Ads: nine years of history already ingested into our own warehouse. Ask about the last 24 months and the answer doesn’t queue against any API.
Your own store, connected to Epinium and queried live. Shopify (orders, products, inventory, customers, ShopifyQL reports) and WooCommerce (products, prices, stock, SKUs, GTINs and report totals) work this way today — your assistant works with the store data straight from the conversation.
If your Claude or ChatGPT has a connector for Google Ads, HubSpot, Meta or GA4 — most of this wall has one — the playbook works straight against that data. Epinium brings the criterion; your host brings the reach. Nothing passes through us.
No connector for it? An assistant with browser control can open the platform in your own session, read the numbers off the screen, and make the change you approve — with the playbook telling it what to look at, what the threshold is, and what not to touch.
Neither one available? Export the CSV, paste the table, drop the screenshot — it will ask you for exactly what it needs. 62 of the 100 playbooks are channel-agnostic by design: they run on the figures you bring, whatever tool they came out of.
Plus Klaviyo, Criteo, Mirakl, Ahrefs, Amazon DSP, Brand Analytics, Merchant Center and dozens more named across the catalog. Two of the five steps above are Epinium connections (deep integration, light connection) — the other three are not, and don’t need to be. Whoever acts is your assistant or your platform; whoever approves is you — the same governance rule as everywhere else on this page.
Every commerce MCP can call Amazon. These are the parts that need 10+ years of operating the channel behind them.
This is what happens when you connect Epinium to your AI host. None of it requires code, and none of it changes anything in your Amazon account.
It reads your live commercial data from inside a chat window. That deserves more than a reassuring sentence.
Twenty-two disciplines, backed by the experience of 500 brands. Not a data pipe — a marketing department. No card required.
Start free →Start on the free plan — the full playbook catalog, one live connection, no card.
The same CMO AI and the same account, inside the Claude or ChatGPT your team already uses. Free to start.
ExploreYour P&L down to contribution margin, by product and channel. Add your product cost and see what each sale really leaves you.
ExploreOptimise your product listings with AI in seconds. Generate high-converting listings in any language with perfect copywriting and the most relevant keywords.
ExploreSupervised agents for your Sponsored Ads: they work bids, keywords and budgets, and you approve each change or delegate it by autonomy mode. Built to grow profit (TACOS), not just cut ACOS.
ExploreNo-code automations on your own account: connect the data, set the trigger, and let the process run on its own — with the checkpoints you decide.
ExploreA fully personalized platform with dedicated workspaces for every role in your team — catalog, operations, advertising, and analytics — all connected through one AI chat.
Explore Beyond the toolsFor everything the platform doesn't cover: websites and stores, integrations, applied AI and automations — built by us, with a closed scope and timeline. It stays yours.
ExploreA Model Context Protocol server at mcp.epinium.com. It exposes 41 read tools over your Amazon account plus live access to your Shopify and WooCommerce stores, a catalog of 100 marketing playbooks across 22 disciplines and, on the Business plan, write tools for workflows, Sponsored Products, Sponsored Brands and Sponsored Display, tasks and portfolios that only appear when you grant them — callable from Claude, ChatGPT or any MCP-compatible host.
Yes. The free plan gives you MCP access with the full 100-playbook pool and one live connection — your real Amazon account, or your Shopify or WooCommerce store. It needs an Epinium account, not a card. It carries a monthly token allowance that every MCP request draws from.
Every request to the MCP. Reading a playbook, listing campaigns, querying an ASIN — each one draws from your monthly allowance. Paid plans carry larger allowances.
The MCP stops answering until your next monthly cycle. You can wait for the renewal, buy an add-on pack, or move to a plan with a larger allowance — nothing is billed beyond your plan unless you ask for it.
Only if you grant it. By default the assistant just reads. Write scopes exist — workflows:write and campaigns:write among them — and they are ticked by you when the key is issued: without them those tools are not even visible to it. With them it can create and edit workflows and Sponsored Products campaigns, ad groups, targets and product ads; edit Sponsored Brands and Sponsored Display (status, budget, name, bids, targets and negatives); create, approve and apply tasks; and manage portfolios and each campaign’s optimization targets. A new campaign is created PAUSED unless you explicitly ask for it enabled, budgets are checked against the marketplace minimum before reaching Amazon, and every change lands in the change log — including what Amazon rejected. Writing ships with the Business plan — on Free and Guru the MCP stays read-only. Your catalog is never edited. Full detail on the Epinium MCP page.
Any MCP-compatible host over remote HTTP: Claude Desktop, claude.ai, Claude Code, ChatGPT, Cursor and custom agents. Interactive tables render in Claude Desktop and claude.ai. Local stdio transport is not supported.
Issue a key in your account settings with the scopes you want, then run claude mcp add --transport http epinium https://mcp.epinium.com/mcp with an Authorization: Bearer header. In Claude Desktop: Settings → Connectors → Add MCP server, same URL. OAuth 2.0 also works and is the better route if you would rather not handle a key.
Amazon: Seller Central, Vendor Central and Advertising, across your connected marketplaces — including fees, net sales, margin before ads and refunds per product for sellers, and sell-in, fill rate and inventory for vendors — plus your own Shopify and WooCommerce stores, live. That is the boundary. Of the 100 playbooks, 27 are Amazon-specific and 62 are channel-agnostic — those work on figures you provide. Beyond those, there is no multi-platform connector layer, and we do not pretend there is.
Because the brain runs inside your assistant, and the connection does not have to be ours. Three routes, in the order it will try them: 1) if your Claude or ChatGPT already has a connector for that tool — Google Ads, HubSpot, Meta, GA4 — the playbook works directly against that data, and none of it passes through Epinium; 2) if there is no connector, an assistant with browser control can open the platform in your own session, read the numbers off the screen and make the change you approve, with the playbook telling it what to look at and what not to touch; 3) failing both, it asks you for an export or a screenshot — 62 of the 100 playbooks are channel-agnostic by design and run on the figures you bring. None of the three is an Epinium connection outside Amazon, Shopify and WooCommerce, and in all three the acting is your assistant’s and the approving is yours.
A versioned document with the method: the formula, why that formula and not a simpler one, the statistical threshold that makes it valid, the confidence level, and an explicit What NOT to do. There are 100 of them, backed by 216 reference documents. That is the part an API endpoint cannot hand you.
Yes, since September 2026. On the Business plan, with the write scopes ticked, it creates and edits workflows and Sponsored Products campaigns — a new campaign is created paused unless you ask for it enabled — and it also edits Sponsored Brands and Sponsored Display, creates, approves and applies tasks, and manages portfolios and per-campaign optimization settings. Beyond Amazon, it works with your Shopify and WooCommerce stores live. We are not putting dates on what comes next: what this page describes as working today is what works today.
Yes. Authentication is OAuth 2.0 or a scoped API key, and the tool surface is covered by an executable multi-tenant contract test so one account cannot read another’s data.