Artificial intelligence for brands
Blog
AI for brands and manufacturers · Marketing · Agentic commerce
-
AmazonAmazon Vendor Central Brand Store: How to Build, Design, and Drive Traffic to a Storefront That Converts
TL;DR — Key takeaways Amazon Brand Stores are free for both Vendor Central and Seller Central accounts enrolled in Brand Registry — but VC vendors access the Store Builder through advertising.amazon.com, not the VC dashboard. Optimized Brand Stores drive a … Read More
Carlos Martínez Barriga 20 min read
-
AmazonAmazon Advertising Cost in 2026: CPC Benchmarks, What Drives Costs Up, and How to Compete Structurally
TL;DR — Key takeaways Average Amazon CPC in 2026 is $1.18, up 8–12% from 2025 — and rising faster in competitive categories Sponsored Display CPCs rose 49% year-over-year, hitting ~$3.72 average — the most expensive format by far Supplements and … Read More
-
AI StrategyAgentic AI Explained: What It Is, How It Works, and Why It Is Not Just a Smarter Chatbot
TL;DR — Key takeaways Agentic AI is not a smarter chatbot — it is an autonomous system that pursues goals across multiple steps without per-step human instruction 57% of companies already have AI agents in production; 40% of enterprise apps … Read More
-
EcommerceEcommerce AI Companies: The Strategic Guide to Picking What Actually Moves Revenue
TL;DR — Key takeaways AI drove $262 billion in global retail revenue during the 2025 holiday season — roughly 20% of total sales 84% of ecommerce brands rank AI as a top strategic priority, but only 26% generate tangible value … Read More
-
EcommerceCapCut AI Avatar and Voices for Ecommerce: What Works, What Doesn’t, and How to Scale It
TL;DR — Key takeaways CapCut offers AI avatar and voice features in two distinct products: the standard app (free, content creators) and Pippit / Commerce Pro (ecommerce-focused, Shopify + TikTok Shop integration). Product videos with a human presence — even … Read More
-
AmazonAmazon Seller Central Helpline: How Support Actually Works and How to Escalate Fast
TL;DR — Key takeaways Amazon Seller Central has no public inbound helpline number — all contact routes through the internal case system inside Seller Central. There are five distinct support channels, but only two consistently reach a human with actual … Read More
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
Welcome aboard!Check your inbox to confirm your subscription.
-
AI StrategyEcommerce Photo Editing AI: Fix Compliance First, Then Scale Visual Quality
TL;DR — Key takeaways AI photo editing cuts ecommerce image costs by 80–95% — from $20–$150 per image with traditional photography down to $0.03–$2.99 per image with AI tools. 93% of consumers consider visual appearance the primary factor in online … Read More
-
AI StrategyAgentic AI Architecture: The Enterprise Guide to Building for Production
TL;DR — Key takeaways Gartner predicts 40% of enterprise applications will incorporate AI agents by 2026 — up from less than 5% in 2025. The architecture decisions being made now will determine who captures that upside. Agentic AI architecture has … Read More
-
AI StrategyBest AI for Clothing Brands: The Three-Layer Stack That Actually Compounds
TL;DR — Key takeaways The AI fashion market hit $2.89 billion in 2025 and is growing at 39.8% annually — clothing brands that delay adoption are ceding ground to faster competitors. Most brands overspend on visual AI (photography, try-on) before … Read More
-
AI StrategyE-Commerce Digital and AI Marketing Strategy: The Four-Layer Framework That Actually Compounds
TL;DR — Key takeaways A complete e-commerce AI marketing strategy covers four layers: discovery, engagement, conversion, and retention — most brands only invest in one or two. The most common mistake is investing in sophisticated marketing automation (layer 2) before … Read More
-
AI StrategyDoes Amazon Have a Catalog? How Amazon’s Product Database Works — and Why Your Brand’s Catalog Quality Determines Your Sales
TL;DR — Key takeaways Amazon’s catalog contains over 600 million products identified by unique ASINs — one ASIN per product, regardless of how many sellers list under it. Your “catalog” on Amazon is the set of ASINs you own or … Read More
-
AI StrategyMobirise AI E-Commerce Builder: What It Does Well, Where It Hits a Ceiling, and Who It’s Actually For
TL;DR — Key takeaways Mobirise AI generates complete website designs from a text prompt in under 60 seconds — genuinely useful for fast launch on a tight budget. SmartCart (Mobirise’s e-commerce extension) handles PayPal and Stripe checkout but lacks inventory … Read More
