Blog

Executive summary Amazon’s ad revenue is projected to hit $88.6 billion in 2026, making the auction floor more expensive and competitive than ever before. Manual bid adjustments now actively hurt your campaigns by constantly resetting Amazon’s internal AI learning phase. … Read More

Carlos Martínez Barriga · Jun 14, 2026 9 min read

Executive summary The API era is fading: Anthropic’s Model Context Protocol (MCP) is replacing rigid, custom API builds, giving AI agents native, secure access to your CRM. Salesforce went all-in: With Agentforce, Salesforce turned its platform into an AI-native ecosystem … Read More

Carlos Martínez Barriga · Jun 14, 2026 10 min read

Executive summary Jeff Bezos’s AI startup, Prometheus, just closed a $12 billion Series B round, catapulting its valuation to an astronomical $41 billion. The company is building an “artificial general engineer” to compress the R&D and manufacturing cycles of physical … Read More

Carlos Martínez Barriga · Jun 13, 2026 5 min read

Discover what Amazon advertising is and how to build a profitable full-funnel strategy using TACoS, AI optimization, and advanced DSP campaigns.

Carlos Martínez Barriga · Jun 13, 2026 15 min read

Executive summary Navigating the Amazon advertising contact us page often results in an endless loop between Seller Central and Ads Support due to SSO (Single Sign-On) token misalignments. Amazon’s ad revenue hit a staggering $68.6 billion in 2025, yet their … Read More

Carlos Martínez Barriga · Jun 13, 2026 10 min read

Executive summary Adidas has transformed from a traditional apparel brand into a B2B tech provider, launching an Ecommerce-as-a-Service (EaaS) model for the new Audi Revolut F1 Team. Powered by Salesforce AI agents, they deployed a global webshop spanning 200 countries … Read More

Carlos Martínez Barriga · Jun 12, 2026 6 min read

Executive summary Enterprise data architecture is shifting from human-read dashboards to agent-driven workflows, exposing massive gaps in traditional integration methods. Connecting AI agents to data warehouses used to require brittle, custom-built APIs that broke with every model update. The Model … Read More

Carlos Martínez Barriga · Jun 12, 2026 12 min read

Executive summary Supabase integrated the Model Context Protocol (MCP) in 2025, allowing AI assistants like Cursor and Claude to directly read and manage your live database. Instead of manually copy-pasting SQL schemas into chat windows, AI agents can now autonomously … Read More

Carlos Martínez Barriga · Jun 12, 2026 9 min read

Executive summary 84% of finance teams are rushing to implement automation, but only 7% actually report a high business impact. The global AI accounting market surged 70.4% year-over-year, hitting $6.68 billion in 2025. Relying on basic OCR to read invoices … Read More

Carlos Martínez Barriga · Jun 12, 2026 10 min read

Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More

Carlos Martínez Barriga · Jun 11, 2026 9 min read

Executive summary Google just slashed the price of its Gemini AI Plus tier by 38% (down to $4.99/month) while doubling storage to 400GB. This aggressive move forces premium players like Anthropic and OpenAI into a corner, signaling the rapid commoditization … Read More

Carlos Martínez Barriga · Jun 11, 2026 5 min read

Executive summary MCP is the new standard: By April 2026, the Model Context Protocol SDK surpassed 97 million monthly downloads, effectively replacing brittle custom APIs for AI data access. Postgres dominates the AI era: 45-55% of developers in 2025 chose … Read More

Carlos Martínez Barriga · Jun 11, 2026 9 min read