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TL;DR — Key takeaways Agentic AI tools don’t just generate text — they plan, decide, and execute multi-step workflows with minimal human input. Klarna’s agentic deployment handles 2.3M customer conversations per month, cut resolution time from 11 to 2 minutes, … Read More

Carlos Martínez Barriga · Apr 20, 2026 10 min read

TL;DR — Key takeaways Only 11% of companies have agentic AI in production — brands deploying now gain compounding advantage The highest-ROI agent tasks: catalog monitoring, listing ops, bid micro-management The biggest deployment blocker is governance (who owns the agents), … Read More

Carlos Martínez Barriga · Apr 19, 2026 12 min read

Executive Summary: Fact: Snap cut 1,000 employees — 16% of its global workforce — on April 15, 2026, projecting over $500 million in annualized cost savings by the second half of the year. Impact: Investors rewarded the decision instantly: Snap’s … Read More

Carlos Martínez Barriga · Apr 17, 2026 5 min read

Executive Summary Fact: Anthropic’s Claude Mythos Preview discovered thousands of zero-day flaws across every major operating system and browser — including a bug inside OpenBSD’s TCP stack that had survived 27 years of human review — for under $50 in … Read More

Carlos Martínez Barriga · Apr 16, 2026 6 min read

Executive Summary PwC surveyed 1,217 senior executives across 25 sectors globally — and found 74% of all AI economic gains flow to just one-fifth of companies. The performance leaders generate 7.2 times more AI-driven revenue and efficiency gains than the … Read More

Carlos Martínez Barriga · Apr 16, 2026 5 min read

We’ve launched new tools and improvements to help you get more out of your Epinium account. From a full-blown AI assistant to a redesigned task engine, weekly reports and extra credits — here’s everything that just shipped. 🤖 VelaxAI: your … Read More

Carlos Martínez Barriga · Apr 15, 2026 4 min read

Executive Summary: The concept of Agentic AI for ecommerce represents a paradigm shift, moving beyond traditional reactive AI systems. Autonomous AI agents are defined by their ability to undertake proactive, goal-driven actions across an entire business ecosystem without explicit human … Read More

Carlos Martínez Barriga · Mar 16, 2026 4 min read

The digital commerce landscape is undergoing a profound transformation, driven by advancements in artificial intelligence. While generative AI has already reshaped content creation and customer service, the next frontier, and arguably the most impactful for retail, is the emergence of … Read More

Carlos Martínez Barriga · Mar 14, 2026 16 min read

Executive Summary: The ecommerce landscape is being rapidly transformed by a wave of new ecommerce tools focusing on AI, automation, and enhanced customer experiences, as highlighted by Practical Ecommerce on March 11, 2026. Key players like Klaviyo and Shopify are … Read More

Carlos Martínez Barriga · Mar 12, 2026 6 min read

Executive Summary: The rapid advancements in large language models (LLMs) and AI chatbots, such as ChatGPT and Google AI mode, are poised to significantly disrupt the traditional AI retail media search ads market by redirecting shopper traffic away from retailer … Read More

Carlos Martínez Barriga · Mar 9, 2026 5 min read

The digital economy is undergoing a profound transformation, moving beyond traditional software delivery models to embrace a new paradigm where expert services themselves are productized and delivered with the scalability, efficiency, and intelligence of software. This pivotal shift is encapsulated … Read More

Carlos Martínez Barriga · Mar 7, 2026 15 min read

Executive Summary: The Google Universal Commerce Protocol ecommerce SEO landscape demands a re-evaluation of online retail strategies. Visibility in Google’s AI shopping experience is now fundamentally driven by meticulous implementation of product feeds, structured data, and strategic use of the … Read More

Carlos Martínez Barriga · Mar 5, 2026 5 min read