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Frequently, many brands that are selling quality and reputable products on Amazon do not achieve the expected traffic results despite generating good content. Therefore, they have to think about an Amazon performance improvement plan. In this matter, the Sponsored Ads … Read More

Maria Cova · Sep 8, 2020 6 min read

Amazon keeps growing in an unpredictable year. This marketplace has doubled its profits reaching 5.2 compared to 2.6 billion dollars per fiscal quarter. Therefore if you are not selling on Amazon as much as you want probably you have to … Read More

Maria Cova · Sep 4, 2020 6 min read

Executive summary The massive bounce: Stop assuming a click means a sale. Seven out of ten shoppers leave without buying, making Amazon retargeting ads your most critical safety net. The DSP myth: Agencies push Amazon DSP on everyone. Truth is, … Read More

Maria Cova · Sep 1, 2020 10 min read

PPC budgets on Amazon are an essential part of any advertising campaign on the e-commerce platform. But what exactly are PPC budgets and why are they so important? In this practical guide, we’ll explain everything you need to know about … Read More

Maria Cova · Aug 25, 2020 8 min read

Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More

Maria Cova · Aug 18, 2020 5 min read

Amazon Advertising Management is already a big fact. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is … Read More

Maria Cova · Aug 11, 2020 4 min read

Executive summary Amazon’s average CPC continues to rise in 2026. If your margins feel tighter, it is because they mathematically are. Manual bidding is officially a liability. Algorithms process second-price auctions faster than your team ever could. Campaign isolation is … Read More

Maria Cova · Aug 6, 2020 10 min read

In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will … Read More

Maria Cova · Aug 3, 2020 4 min read

In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement. We gathered up the following tips: 1. Implement Surveys As of now, testing will only take … Read More

Maria Cova · Jul 30, 2020 5 min read

Executive summary Amazon’s algorithm handles keyword discovery better than any human, but it fails miserably at protecting your profit margins. Treating auto campaigns as profitable sales channels is a massive mistake; their true purpose is pure data acquisition. Grouping the … Read More

Maria Cova · Jul 28, 2020 11 min read

Amazon Advertising is really stealing a big piece of the cake of Google’s advertising due to one major reason; billions of shoppers who see the platform as a shopping search engine and as a way of finding out products. This … Read More

Maria Cova · Jul 23, 2020 8 min read

Why implement Amazon Sponsored Products? In an increasingly competitive Amazon environment, sellers need to be using every single possible tool available to get their products in front of their target audience. Amazon Sponsored Products strategy has always been and will … Read More

Maria Cova · Jul 22, 2020 5 min read