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Customers make 22% of their purchases online on Amazon. More and more Internet users are buying products online. A third of online buyers search for their products by going directly to the Amazon site, without going through Google. Therefore, brands … Read More

Yassir Haouati · Feb 27, 2020 4 min read

Epinium PPC & SEO Tool for Amazon sellers announced today, that the company has been invited to join Amazon’s Marketplace Appstore. … Read More

Carlos Martínez Barriga · Oct 2, 2018 2 min read

Executive summary Over 80% of CEOs are rebuilding operational capabilities for autonomous commerce, rendering manual Amazon optimization practically obsolete. Conversions driven by Answer Engines have hit 5.53%, forcing brands to shift from legacy keyword-stuffing to structured data extraction. A+ Content … Read More

Raquel Gallardo · Jul 26, 2018 10 min read

Amazon Prime Day 2018 meets its multinational objectives despite the effect of important incidents In this recent edition, strikes and website breakdowns had a leading player Last year, Amazon closed its Prime Day third edition with Echo DOT as the … Read More … Read More

Raquel Gallardo · Jul 18, 2018 4 min read

In the Amazon marketplace, insufficient visibility directly translates to lost revenue. If your products aren’t discoverable via relevant customer searches, sales targets will inevitably be missed. Strategic Amazon keyword research is the non-negotiable foundation for achieving optimal product discoverability and … Read More … Read More

Antonio Redondo · Jul 12, 2018 19 min read

A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics. Burrito Blanco is a success case with respect to Amazon Seo optimization using the Epinium software. It is … Read More

Antonio Redondo · Jul 5, 2018 5 min read

Executive summary Reviews are a direct conversion multiplier: moving from a 3-star to a 4-star rating can boost sales by up to 35%. A pristine 5.0 rating often hurts conversions; modern shoppers trust realistic 4.5 or 4.6 averages with authentic, … Read More

Antonio Redondo · Jun 28, 2018 10 min read

Executive summary Rufus rewrites the rules: 60% of heavy Amazon shoppers now interact with the AI assistant, and they convert at a massive 2.74x higher rate than standard search users. Ad costs are devastating margins: Amazon’s advertising revenue reached $68.5 … Read More

Antonio Redondo · Jun 21, 2018 10 min read

How to increase sales on Amazon is one of the most frequent questions, here we are trying to give you the solution. The first thing you should do is a mind map with all your possibilities. There are many options, … Read More … Read More

Antonio Redondo · Jun 12, 2018 3 min read

Executive summary Amazon’s A10 algorithm and the new Alexa for Shopping (formerly Rufus) completely changed organic ranking in 2026. Keyword stuffing is officially dead. Learning from the right Amazon SEO Experts | 7 Best YouTube channels for free learning saves … Read More

Antonio Redondo · May 22, 2018 10 min read

Executive summary Most brands still write Amazon bullets for the old A9 algorithm. In 2026, Rufus AI rewards conversational, benefit-led copy over keyword-stuffed walls of text. According to McKinsey’s 2026 report, 63% of consumers use AI-powered tools to compare options … Read More

Antonio Redondo · May 15, 2018 11 min read

Executive summary Over 70% of Amazon traffic is mobile, truncating your 200-character titles down to just 80 characters. The new COSMO algorithm prioritizes semantic context over traditional keyword stuffing. Clean, natural titles boost your Click-Through Rate (CTR) faster than inserting … Read More

Antonio Redondo · Apr 25, 2018 8 min read