Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon SEOMastering Amazon A9: From Keywords to Conversions
Discover how the Amazon A9 algorithm now rewards conversion rates and real‑time data over static keyword stuffing. Learn AI tools, testing loops, and the three golden rules to boost organic rankings.
21 min read -
Amazon SEOMastering Amazon Product Ranking in 2026: AI, Semantic Search & COSMO
Discover how AI-driven catalog optimization, semantic relevance, and the COSMO algorithm can boost your Amazon product ranking and conversion rates in 2026.
16 min read -
Amazon SEOAmazon Product Title Optimization: Boost CTR & Conversions
Learn how to craft Amazon product titles that capture mobile shoppers, improve click‑through rates, and drive higher conversions using data‑driven keyword placement and clear value propositions.
15 min read -
Amazon SEOMastering Amazon Echo Keywords for Voice Commerce Success
Learn to optimize Amazon Echo keywords for voice commerce, use platinum keywords and AI clustering to increase conversions on Alexa-enabled devices.
16 min read -
AmazonMastering Amazon Variation Strategy for Maximum Profit
Learn to optimize Amazon variation groups using data‑driven pruning, dynamic grouping, and AI‑powered rotation to boost organic visibility, cut ad waste, and lift margins.
17 min read -
AmazonAmazon Authorized Partner Programs: Benefits and Risks
Learn what the Amazon Authorized Partner badge means, its benefits, hidden fees, and why sellers prefer AI‑powered tools over traditional agencies.
13 min read -
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Agentic CommerceAmazon Alexa for Shopping Adds Update Me When Feature
Amazon's new Alexa for Shopping "update me when" feature shifts retail to proactive AI alerts. Learn how to optimize your product catalog for AI search.
7 min read -
Amazon VendorAmazon Vendor Central: Survival Guide for Brands
Master Amazon Vendor Central. Learn how to navigate the 1P purge, avoid costly chargebacks, and implement a hybrid Seller strategy using AI automation.
14 min read -
AmazonHow to Become an Amazon Maintenance Vendor
Learn how to become an Amazon maintenance vendor. Discover RME requirements, compliance standards, and tips to win lucrative facility contracts.
13 min read -
AmazonInside the Amazon China Seller Onboarding Process
Discover how the Amazon China seller onboarding process works and how overseas manufacturers leverage automated systems to dominate the global marketplace.
13 min read -
AI StrategyHow AI Is Powering Target's Back-to-School Push
Target is using generative AI to power back-to-school wish lists. Learn how brands must optimize backend data to win algorithmic recommendations.
7 min read -
Amazon AdvertisingModern Amazon PPC Tips to Stop Wasting Budget
Stop wasting your ad budget. Discover advanced Amazon PPC tips to transition from legacy keyword bidding to AI-driven, high-converting strategies.
13 min read