Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
544 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon SEOAmazon Product Keyword Research: The Semantic Guide
Master Amazon product keyword research in the AI era. Learn how to optimize your listings for the A10 algorithm, COSMO, and conversational search.
15 min read -
Retail InnovationThe RealReal's AI Overhaul Drives 22% GMV Growth
Discover how The RealReal's AI overhaul and Athena system drove a 22% GMV growth by automating product pricing and cataloging operations.
7 min read -
Amazon AdvertisingAmazon Ad Girl: How AI Avatars Dominate Retail Media
Discover how the Amazon ad girl trend is shifting to AI virtual influencers. Learn how synthetic avatars cut costs and boost retail media conversions.
14 min read -
Amazon AdvertisingAmazon Display Ads CPC: Trends and Optimization Guide
Discover the latest Amazon display ads CPC trends and learn how to optimize your Sponsored Display campaigns to maximize ROI and lower acquisition costs.
14 min read -
Amazon SEO StrategyWhat Are Amazon Platinum Keywords? The Ultimate Truth
Stop wasting time on Amazon platinum keywords. Learn why this legacy backend field is obsolete and how to pivot to modern AI semantic search.
13 min read -
AI StrategyAI-Native WordPress Alternatives: What Actually Works
WordPress still runs 41% of the web, but teams are leaving — and not for the reason they think. The real trigger is what happens when you try to automate it.
16 min read -
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Supply Chain TechnologyShipBob Adds Claude AI to Fulfillment Tech Suite
ShipBob embeds Anthropic's Claude AI into its fulfillment tech suite using MCP, enabling autonomous package rerouting and warehouse robot interaction.
7 min read -
Amazon AdvertisingRedefining the Amazon Advertising Specialist
Discover why the role of the Amazon advertising specialist is shifting from manual bidding to AI orchestration, and how to scale your retail media.
14 min read -
Amazon SEOMastering the Amazon A9 Search Algorithm
Discover how the Amazon A9 algorithm uses semantic search, conversion rates, and inventory levels to rank products. Optimize your listings for buyers.
13 min read -
Amazon SEOMastering Amazon Keyword Search Data for Sales
Learn how to analyze Amazon keyword search data to optimize your listings, understand search volume discrepancies, and drive incremental sales.
10 min read -
E-commerce NewsCourt Overturns Ban on Perplexity AI Shopping Agents
A US appeals court ruled that Perplexity AI shopping agents can legally buy on Amazon. Learn how this shift to agentic commerce impacts your brand.
7 min read -
Amazon SEO & AnalyticsMastering Amazon Keyword Analytics in the AI Era
Learn how to master Amazon keyword analytics in the AI era. Understand Search Query Performance, bypass keyword stuffing, and scale your brand's sales.
15 min read
