Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Retail MediaUnified Retail Media Strategy: Stop Data Silos in 2026
Learn how to break down fragmented dashboards and create a single source of truth for Amazon, Shopify, and offline retail.
14 min read -
AI StrategyHubSpot MCP Goes GA: What Marketers Need to Know
HubSpot's Model Context Protocol (MCP) is now generally available. Learn the security requirements, remote vs.
16 min read -
Agentic CommerceAgentic AI Engineer: The Key to Scalable E‑Commerce Automation
Discover why the emerging role of an agentic AI engineer is essential for brands to automate inventory, pricing, and ad bids on Amazon and Shopify without…
13 min read -
Agentic CommerceTikTok Launches Buy Direct and AI Shopping Assistant
TikTok introduces Buy Direct, an in‑app checkout, alongside an AI shopping assistant, signaling a shift to agentic commerce that forces brands to ready…
8 min read -
EcommerceAI-Powered Ecommerce Ads: Unified Strategy for Amazon…
Discover how a unified AI layer connects inventory, margins, and customer behavior across Amazon, Shopify and other channels, turning fragmented ad spend…
16 min read -
EcommerceMCP for Shopify: Dynamic AI‑Driven Automation Explained
Discover how Epinium uses the Model Context Protocol (MCP) to turn Shopify data into real‑time, agent‑driven workflows, eliminating silos and boosting…
13 min read -
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EcommerceGenAI in Ecommerce: From Content to Agentic Commerce
Discover how GenAI can move beyond copywriting to reshape the entire ecommerce journey, solve data fragmentation, and enable agentic commerce for faster…
17 min read -
EcommerceAI‑Powered Ecommerce: Turning Data Into Profit
Discover why most AI for ecommerce tools fail and how a unified data approach unlocks real ROI.
11 min read -
Agentic CommerceAgentic AI Development: From Chatbots to Autonomous Commerce
Discover how agentic AI transforms static chatbots into autonomous commerce agents, why context layers matter, and how Epinium’s integration approach…
14 min read -
Agentic CommerceAll the AI Agents Living in Your Text Messages
TechCrunch lists 18 AI agents that operate directly in SMS and messaging apps, with $10 B valuations and major acquisitions reshaping conversational…
8 min read -
AmazonHow to Calculate Real Amazon Profit Per ASIN
Learn how to accurately calculate profit per ASIN on Amazon by including FBA fees, referral fees, ad spend, returns, and COGS.
11 min read -
Amazon SEOAI‑Powered Amazon Keyword Search: From Mining to Semantic…
Discover how AI-driven semantic clustering turns massive Amazon search data into actionable keyword groups, boosting listing relevance and conversion…
13 min read