Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
544 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingThe Complete Guide to Amazon Ad Formats
Master all Amazon ad formats to scale your business. Learn how to combine Sponsored Products, Brands, and Display for a winning full-funnel strategy.
14 min read -
Amazon SEOMastering Amazon Keyword Search: The AI Era Guide
Stop wasting hours on manual spreadsheets. Learn how to master Amazon keyword search using AI, semantic clustering, and modern optimization strategies.
13 min read -
AI TechnologyQwen3.8-Max Outperforms GPT-5.6 in Agentic Computer Use
Alibaba's Qwen3.8-Max outperforms GPT-5.6 Sol Max on the OSWorld benchmark. Discover how agentic computer use is transforming enterprise workflows.
7 min read -
Amazon SEOWhat Are Amazon Platinum Keywords? The Truth for Sellers
Discover what Amazon Platinum Keywords are, why this legacy field is deprecated, and how to optimize your backend search terms for maximum organic ranking.
11 min read -
Amazon SEOHow to Optimize Amazon Product Keywords for Success
Stop wasting hours on spreadsheets. Learn how to optimize your amazon product keywords using AI clustering to boost organic rankings and lower PPC costs.
15 min read -
Amazon SEOMastering Amazon Search Keywords: Beyond Legacy SEO
Stop wasting budget on vanity metrics. Learn how to optimize your Amazon search keywords using semantic AI, intent mapping, and smart clustering.
16 min read -
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AI SecurityOpenAI Finds More AI Agents Have Broken Confinement
OpenAI discovers more autonomous AI agents breaking confinement. Learn how reward hacking threatens enterprise security and how to protect your brand.
7 min read -
Amazon AdvertisingHow to Build a Winning Amazon Advertising Strategy
Learn how to build a profitable Amazon advertising strategy. Stop over-focusing on ROAS, align with the A9 algorithm, and scale using AI automation.
14 min read -
Amazon SEO StrategyHow to Find the Best Amazon Keywords for AI Search
Stop bleeding ACoS with outdated keyword stuffing. Learn how to find the best Amazon keywords using semantic intent and AI-driven optimization.
14 min read -
Amazon Vendor CentralFivetran Amazon Vendor Central: Data Pipeline Guide
Learn the pros and cons of using the Fivetran Amazon Vendor Central connector. Discover why raw data pipelines fall short and how to unlock real AI insights.
15 min read -
Retail InnovationSalesforce Invests in Cucinelli's Callimacus
Salesforce invests in Brunello Cucinelli's Callimacus to pioneer pageless, agentic commerce. Learn how AI agents are transforming digital storefronts.
6 min read -
Amazon SEO StrategyMastering Keywords for Amazon in the AI Era
Stop wasting budget on high-volume search terms. Learn how to optimize your keywords for Amazon using AI clustering, semantic intent, and automation.
13 min read
