Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AmazonHow Amazon Listing Generator Boosts Sales and Saves Time
Discover how Amazon's native generative AI can auto‑fill over 70% of product attributes, improve listing quality by 40%, and free sellers to focus on…
11 min read -
EcommerceUnify Amazon and Shopify Data with Epinium’s Live Command Center
Discover how Epinium eliminates spreadsheet traps by connecting Amazon Seller Central and Shopify in real‑time, giving brand managers a unified view of…
13 min read -
EcommerceTikTok Shop Analytics: From Vanity Metrics to Real Profit
Discover why traditional TikTok Shop dashboards mislead brands, how hidden fees erode margins, and the full‑stack analytics approach Epinium uses to turn…
15 min read -
EcommerceMastering Mirakl Connect: From Integration Myths to Full Commerce
Discover why Mirakl Connect isn’t a plug‑and‑play API, learn the hidden costs of data hygiene, and see how orchestration platforms can turn a complex…
13 min read -
Agentic CommerceThe Alphabet Soup of Agentic Standards: A Vocab Playbook
Explore the emerging agentic commerce protocols—ACP, TAP, UCP, and more—and learn how merchants and PSPs can build a protocol‑agnostic stack to capture…
7 min read -
EcommerceMultichannel Selling: Boost Revenue While Cutting Chaos
Discover how multichannel selling can double your GMV, increase customer spend, and reduce inventory headaches with AI‑driven integration and compliance…
11 min read -
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EcommerceWhy the Shopify Dashboard Misleads Brands and How to Fix It
Discover how the native Shopify dashboard hides critical data, limits rows, and misrepresents real‑time metrics.
11 min read -
AI StrategyGoogle Unveils Gemini 4 Argon: Its Most Powerful Enterprise…
Google releases Gemini 4 Argon, positioning it as the most powerful model for enterprise coding and cybersecurity.
8 min read -
EcommerceTikTok Shop vs Amazon: Navigating the New Commerce Battle
Discover why TikTok Shop and Amazon require separate strategies for inventory, pricing, and creator costs, and how Epinium unifies your data to boost…
15 min read -
EcommerceUnderstanding TikTok Shop Fees and Their Impact on Margins
Learn how TikTok Shop's commission, payment processing, creator, fulfillment, and return fees stack up and erode margins, and how Epinium's AI can help…
16 min read -
Retail MediaAmazon Ads Agent Merges Silos, AI Drives Full‑Funnel Media
At the unBoxed conference Amazon rebranded its platform to Amazon Ads Agent, launching Full‑Funnel Campaigns that let AI combine sponsored, display, video…
7 min read -
EcommerceUnlock TikTok Shop Ads with Data‑Driven Full‑Stack Commerce
Discover how a unified data backbone connects Amazon, Shopify and TikTok to turn viral videos into profitable sales.
15 min read