Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceMastering TikTok Shop Seller Center for Full Commerce
Discover how to turn TikTok Shop Seller Center into a strategic engine, break data silos, and automate pricing, inventory, and reviews for sustainable…
15 min read -
EcommerceHow to Sell on TikTok Shop: A Complete Guide for Brands
Learn how to launch, scale, and optimize your TikTok Shop storefront.
12 min read -
Agentic CommerceShopify Enables AI Agents to Complete Store Checkouts
Shopify now lets browser‑based AI agents finish purchases on eligible merchant stores, extending WebMCP to the payment phase while keeping final buyer…
8 min read -
EcommerceWooCommerce vs Shopify: The Real Cost of Technical Debt
Discover the hidden costs of WooCommerce vs Shopify. Learn how technical debt, scalability, and multi-channel integrations impact your ecommerce growth.
11 min read -
EcommerceHow to Sell on Walmart Marketplace in 2026
Discover how to launch and scale on Walmart Marketplace in 2026: no setup fees, referral commissions, logistics requirements, $75K seller incentives, and…
12 min read -
Product UpdatesEpinium updates: connect your Shopify and WooCommerce stores, and the MCP edits more
Your Shopify store and your WooCommerce store now connect to Epinium, and your assistant queries them in the same conversation as Amazon. The MCP also edits Sponsored Brands, Sponsored Display, tasks and portfolios now.
6 min read -
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AI StrategyStitch Fix Leverages AI to Power Q4 Revenue Growth
Stitch Fix embeds its proprietary Vision AI into the shopper journey, turning AI from a back‑office tool into a front‑end engine that drove Q4 revenue…
7 min read -
EcommerceMastering Walmart Seller Central: Strategies for 2026 Brands
Discover how to overcome data silos, automate inventory and pricing, and integrate Walmart Seller Central with Shopify and other platforms to stay…
16 min read -
EcommerceEssential eBay Seller Tools for Scaling Your Business
Discover the core eBay seller tools—from AI listing creation to Promoted Listings and Product Research—that help brands automate, optimize, and scale…
12 min read -
Agentic CommerceBlock Joins x402 Foundation to Set Agentic Commerce Standards
Block partners with the x402 Foundation, adding Bitcoin Lightning Network support to the open‑source x402 protocol.
6 min read -
EcommerceUnlocking Shopify Analytics: From Data to Actionable Growth
Discover how AI‑driven consulting turns raw Shopify metrics into strategic decisions, bridges data silos, and boosts profit margins for full‑commerce…
14 min read -
EcommerceThe Rise of the AI Shelf: Winning Visibility in Generative Search
Brands must adopt structured data and semantic authority to appear on the AI shelf, where generative assistants deliver single product recommendations instead of traditional SERPs.
6 min read