Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon VendorWhy Amazon Supplier Margins Are Vanishing and How to Protect Them
Discover why Amazon suppliers lose up to 15% of gross invoice value to hidden chargebacks and co‑op fees, and learn proven strategies to safeguard your margins in 2026.
20 min read -
Agentic CommerceAmazon Puts Seller Central Inside Claude: What Its Official MCP Covers, and What It Leaves Out
At Accelerate 2026 Amazon launched an official plugin that brings Seller Central and Seller Assistant into Claude and Amazon Quick. It is a big step, but it is a US beta, one account and one marketplace at a time, with no advertising, no Vendor Central and no margin. Here is what it does, and where Epinium fits next to it.
7 min read -
Amazon AdvertisingWhy Hiring an Amazon Advertising Team Is No Longer the Best Solution
Discover why building a large in‑house Amazon advertising team often wastes budget and time, and how AI‑driven automation can deliver faster, more consistent ROI for mid‑size brands.
7 min read -
Case StudiesStitch Fix AI Try‑On Boosts Shopper Spend Significantly
Stitch Fix reports a significant lift in average order value after launching its AI try‑on tool that renders photorealistic outfits on customers, proving visual AI is a conversion driver for fashion ecommerce.
6 min read -
Amazon AdvertisingMastering Amazon Ads: Strategies for Sustainable Growth
Discover how to leverage Amazon's multi-format ad ecosystem—Sponsored Products, Brands, and Display—to boost sales, protect margins, and enhance organic rankings in a pay-to-play marketplace.
21 min read -
AmazonMaster the Amazon Brand Manager Course for AI-Driven Success
Discover why traditional Amazon brand manager courses are outdated and learn the AI-powered skills you need to optimize listings, boost conversions, and stay ahead in 2025.
9 min read -
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Agentic CommerceCrocs Unifies Sales and Service with a Single AI Agent
Crocs merges its digital sales and customer service into one AI agent, eliminating siloed chat and ticketing, boosting conversions and cutting support costs.
6 min read -
Amazon AdvertisingBoost Amazon Vendor Central Ads with AI Automation
Discover how AI‑driven automation transforms Amazon Vendor Central ad management, cuts weekly labor by up to 15 hours, and lifts revenue for hybrid sellers.
9 min read -
Amazon AdvertisingHow Amazon Video Ads Boost Sales and Lower ACOS
Discover why Amazon video ads are essential for brands: shoppable video drives higher conversion, lower ACOS, and better ad placement through increased engagement.
8 min read -
Product UpdatesEpinium updates: the MCP now writes, and smart campaigns move to workflows
This week the Epinium MCP goes from reading to writing: it creates workflows and Sponsored Products campaigns from Claude or ChatGPT. Smart campaigns also move to workflows before 22 October, the template library arrives and Budget Pacing leaves the pilot.
6 min read -
AI StrategyMeta’s Muse Outpaces ChatGPT’s Early Mobile Launch
New Appfigures data shows Meta’s Muse has already eclipsed ChatGPT’s initial mobile download and daily active user numbers in the US and Canada, highlighting the power of built‑in distribution over standalone AI apps.
5 min read -
Amazon AdvertisingBoost Amazon Ads ROI With AI‑Driven Optimization
Discover how AI‑powered tools can cut wasted spend, improve CAC by up to 22% and automate bid adjustments for Amazon Sponsored Products, turning data into higher ROI.
10 min read