Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingUnderstanding Amazon Advertising ACOS: Beyond the Metric
Discover why ACOS is a lagging indicator, how TACOS and margin reshape profitability, and why AI-driven bidding is essential for Amazon advertisers in 2025.
9 min read -
Amazon AdvertisingSmart Advertising for Amazon: AI‑Driven Bidding & Listing Optimization
Discover why manual bids are killing margins and how AI‑powered automation can boost ROAS by up to 30% on Amazon. Learn to sync ad spend with optimized listings for sustainable growth.
14 min read -
AI StrategyVantora Raises $100M to Build AI Startups for Factories
Vantora (formerly UP.Labs) secured $100 million to create AI‑native startups for industrial firms, pushing the shift from digital automation to physical AI on the factory floor.
7 min read -
Amazon AdvertisingMastering Amazon Advertising: AI Strategies to Beat the Black Box
Discover how AI can transform Amazon Advertising by automating bid management, optimizing listings, and eliminating wasteful spend, so brands can outpace competitors without a data‑science team.
9 min read -
Amazon AdvertisingMastering the Amazon Ads Developer Portal for Scalable Campaigns
Discover how to access, integrate, and automate the Amazon Ads Developer Portal. Learn best practices, OAuth setup, rate‑limit handling, and when to build or buy a solution for optimal ROI.
14 min read -
AmazonAccelerate Amazon Seller Onboarding with Automated Platforms
Discover how automating Amazon seller onboarding cuts time‑to‑first‑sale by 40%, boosts data quality, and fuels AI‑driven growth for brands in 2025‑2026.
10 min read -
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Agentic CommerceCommerce Test Shows AI Agents Break Down in Complex Scenarios
Alibaba's CommerceAgentBench reveals that AI agents stumble in nearly half of multi‑step e‑commerce tasks due to missing context, highlighting the need for structured data and API‑ready product information.
6 min read -
EcommerceEcommerce AI Agents on GitHub: Risks, Costs, and Best Practices
Discover why building an ecommerce AI agent from GitHub can cost more than you think, the hidden maintenance traps, and how to decide between DIY and SaaS solutions.
10 min read -
Amazon AdvertisingAmazon Advertising Benchmarks: Beyond ACOS in 2025
Discover why traditional ACOS is no longer enough. Learn the 2025 Amazon advertising benchmarks, including TACoS, ROAS, CTR, CVR, and how AI is reshaping performance metrics for sellers.
10 min read -
Amazon AdvertisingMaximizing ROI with Banner Ads on Amazon: A Strategic Guide
Discover how to leverage Sponsored Brands, Unified Display, and Amazon DSP banner ads to boost visibility, protect ASINs, and drive high‑margin sales on Amazon’s fast‑growing retail media platform.
20 min read -
EcommerceMacy’s Rolls Out AI Inventory Replenishment Tool
Macy’s expands its AI‑driven inventory replenishment system from pilot to full rollout, tackling stockouts and boosting store‑level efficiency for retailers.
6 min read -
Amazon SEOHow to Master the Amazon SEO Algorithm for 2026 Success
Discover the latest shifts in Amazon's A9 algorithm, from click focus to conversion signals, and learn AI‑driven keyword clustering to boost organic rankings in 2026.
12 min read