Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon VendorAmazon Vendor Central Consulting: Boost Margins & Cut Chargebacks
Discover how Amazon Vendor Central consulting can stop costly chargebacks, improve Net PPM, and restore wholesale revenue for enterprise manufacturers with AI‑driven automation.
21 min read -
Amazon AdvertisingEcommerce Trends: Marketing Budgets Shift to AI‑Driven Purchases
Enterprise brands are moving 63¢ of every new marketing dollar from classic ads to AI commerce tools and deal platforms, as 79% of senior leaders expect AI assistants to dominate shopping by 2027.
8 min read -
AI StrategyForward Deployed Engineer Roadmap: From Pilot to Production
Discover a practical, non‑linear roadmap for building Forward Deployed Engineer teams that turn raw LLMs into high‑impact business workflows in weeks, not months.
11 min read -
EcommerceWalmart Adds AI Tools to Help Suppliers Act on Retail Data
Walmart Data Ventures launches conversational AI features in its Scintilla platform, giving suppliers real‑time, actionable insights and recommendations, reshaping the retailer‑brand power balance.
6 min read -
Amazon SEOMarketplace Optimization: Boost Sales with Real‑Time Data Sync
Discover how real‑time inventory, dynamic pricing, and AI‑driven content updates can transform your marketplace strategy, increase ROAS, and protect margins.
10 min read -
AI StrategyAI CMO: What It Does, What It Costs, and Where It Breaks
An AI CMO runs the operational marketing leadership job with agents instead of a hire. Here is what the category actually delivers, the three failure modes nobody puts in the pitch deck, and how to tell a real one from a well-branded chatbot.
9 min read -
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AI StrategyAI Marketing Agents for Ecommerce Brands: What They Run and Where They Break
An AI marketing agent decides and acts, it does not just draft. Here is what agents actually run for an ecommerce brand today, the data access that separates the useful ones from demo-ware, and how to evaluate one before you pay.
9 min read -
AI StrategyGoogle Gemini Boosts Enterprise Voice Agents With Live & Extended Thinking
Google unveils Gemini 3.8 Live and Live Extended Thinking models, cutting latency and cost while adding multi‑step reasoning for high‑volume enterprise voice agents.
7 min read -
Amazon SEOAmazon Backend Keyword Extractor: Boost Visibility
Discover how an AI‑powered Amazon backend keyword extractor can turn hidden search terms into sales, cutting research time by 80% and increasing organic visibility by up to 22% in the first month.
9 min read -
Amazon SEOWhy Amazon Search Volume Extensions Fall Short and What to Use Instead
Discover why static Amazon search volume extensions miss real‑time trends and how AI‑driven tools turn fresh data into actionable keyword strategies for sellers.
9 min read -
EcommerceShopify Claims AI Search Boosts Conversions by 80%
Shopify reports its new agentic AI search tools lift merchant conversion rates by 80%, signaling a shift toward AI‑driven product discovery for SMBs.
6 min read -
Amazon SEOAmazon Keyword Extension: From Lists to Semantic Graphs
Discover how AI‑driven Amazon keyword extension transforms static lists into semantic clusters, boosting organic traffic and relevance for modern sellers.
11 min read