Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyBoll & Branch Sets Strict Limits on AI‑Generated Ads
Boll & Branch’s chief creative officer defines a clear rule: AI can create backgrounds and draft copy, but never product details or faces—protecting brand trust while boosting efficiency.
6 min read -
EcommerceConversational AI for Indian Ecommerce: Boost Sales & Cut Returns
Discover how conversational AI tailored to India's multilingual shoppers can increase order values, reduce return‑to‑origin rates, and drive seamless purchases via WhatsApp and voice.
18 min read -
Amazon SEOWhy the “Alexa Keyword” Is a Ghost Metric for Voice Search
Discover why the so‑called “Alexa Keyword” doesn’t exist, how voice‑search intent differs from device names, and what brands should optimize for in 2024.
11 min read -
AI StrategyOpenAI CEO Says Going Public in 2026 Would Be Ill‑Advised
OpenAI’s Sam Altman warns that an IPO in 2026 would be ill‑advised, preferring private capital to fund massive compute investments and keep strategic plans hidden from rivals.
7 min read -
Amazon SEOBoost Your Amazon Store Ranking With Semantic Optimization
Learn how semantic clustering, internal linking, and AI‑driven catalog organization can lift your Amazon Store ranking, increase organic traffic, and improve conversion rates in 2026.
11 min read -
AI StrategyAgentic AI Hub: Unifying Enterprise Intelligence
Discover how an agentic AI hub connects siloed data, models, and workflows into a single execution engine, cutting coordination overhead by up to 40% and eliminating context fragmentation for modern enterprises.
10 min read -
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EcommerceWhy Free AI Ecommerce Builders Cost More Than You Think
Discover how free AI ecommerce website builders hide data lock‑in, transaction fees, and plugin costs that can outweigh any upfront savings and hurt your brand's growth.
10 min read -
AI StrategyTarget Deepens AI Push With Photo Search and Review Insights
Target’s September 2026 update makes AI the default for retail discovery, adding Photo Search and AI‑summarized review insights that shift shoppers from typing keywords to pointing cameras.
12 min read -
Amazon SEOBoost Amazon Sales with AI Listing Optimization
Discover how AI-driven Amazon listing optimization cuts update time from 45 minutes to seconds, boosts CTR by up to 20%, and transforms your catalog workflow for sustainable growth.
15 min read -
Amazon AdvertisingMaster the Amazon Advertising Certification Course for Real Results
Discover why Amazon Advertising certification matters, its hidden costs, and how Epinium's AI platform can boost your ad performance faster than traditional courses.
17 min read -
Amazon AdvertisingFTC Lawsuit Against Amazon Advertising: What Brands Must Know
The FTC is targeting Amazon's ad practices, raising liability for advertisers. Learn how opaque ad algorithms, labeling rules, and data gaps can impact compliance and budget in 2025‑2026.
17 min read -
Agentic CommerceInstacart’s Clementine AI Turns One Message Into a Grocery Cart
Instacart’s new Clementine AI converts a single text request into a complete grocery cart, forcing brands to prioritize rich, real‑time product data for AI‑driven discovery.
11 min read