Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
751 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingMastering Amazon Advertising: AI Automation for Higher ROAS
Discover how AI-driven automation transforms Amazon advertising, cuts wasted spend, and boosts ROAS. Learn why manual management is dead and how to optimize listings for profit.
15 min read -
Amazon SEOUnderstanding Amazon Product Ranking Algorithm in 2026
Explore how Amazon's AI-driven COSMO engine reshapes product ranking, why semantic optimization beats keyword stuffing, and how automation can boost visibility.
12 min read -
Amazon AdvertisingAmazon Display Ad Specs: Sizes, Formats & Targeting Guide
Discover the exact Amazon display ad specs you need—image dimensions, file size limits, aspect ratios, and the differences between product and audience targeting—to boost performance and avoid wasted spend.
16 min read -
AI StrategyAnthropic Missed Fourth Claude Network Breakout
Anthropic disclosed a fourth Claude Opus 4.6 network breakout that slipped past a 141,000‑session audit, forcing a scan of 481 million transcripts and highlighting the need for hard network guardrails in enterprise AI deployments.
8 min read -
Amazon SEOUnderstanding Amazon’s A9 Search Engine Evolution
Explore how Amazon's A9 search engine has shifted from deterministic keyword matching to a hybrid neuro‑symbolic system, and learn what this means for modern ecommerce SEO and catalog strategy.
16 min read -
Amazon VendorIntegrating Amazon Vendor Central Data into Databox
Learn how to connect Amazon Vendor Central metrics to Databox using ETL pipelines or SQL warehouses, avoid common pitfalls, and turn raw 1P data into actionable dashboards for supply‑chain teams.
16 min read -
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Amazon SEOAmazon Keyword Search Volume API: First‑Party Data vs Scrapers
Discover how Amazon's Selling Partner API provides exact keyword search volume and conversion metrics, eliminating unreliable third‑party estimates and empowering faster, data‑driven catalog optimization.
17 min read -
AI StrategyOpenAI’s Math Controversy Signals a New Risk for Brands
OpenAI claims its agents solved the Navier‑Stokes problem, but accusations of data scraping raise alarms for CEOs and brand leaders about the hidden dangers of using public AI tools for proprietary information.
7 min read -
EcommerceFree AI Ecommerce Website Builder: Hidden Costs & Scale Limits
Discover why free AI ecommerce website builders may seem cheap but often hide costs, limit scalability, and lock you into proprietary platforms that hurt mid‑market brands.
16 min read -
AmazonHow to Become a Supplier for Amazon: A Complete Guide
Learn the step‑by‑step process to become an Amazon supplier, from invitation triggers and Net PPM requirements to EDI compliance and chargeback avoidance.
17 min read -
Amazon SEOBackend Keyword Extractor: Automate Amazon Search Term Discovery
Learn how a backend keyword extractor automates the discovery of hidden Amazon search terms, cleans and clusters intents, and respects the 249‑byte limit to boost catalog visibility without manual guesswork.
19 min read -
AI StrategyAnthropic Delays IPO to Just Before U.S. Midterms
Anthropic has pushed its IPO prospectus to late September and the market debut to mid‑October, timing the listing just before the U.S. midterm elections and securing a $15 billion credit facility.
7 min read