Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
548 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceDatabricks Hits $188B Valuation with AI Pivot
Databricks hits a $188B valuation as enterprises pivot from expensive proprietary AI to cost-effective open-weight models. Learn how to cut API costs.
8 min read -
AmazonMastering Amazon Seller Central Fees for Margins
Stop losing margins to inbound placement and low-inventory penalties. Learn how to optimize your Amazon Seller Central fees and protect your bottom line.
11 min read -
Amazon AdvertisingThe Evolution of Amazon Ads Jobs in the AI Era
Discover how AI automation is redefining Amazon ads jobs. Learn why manual PPC management is obsolete and how to transition to high-level strategy.
15 min read -
Amazon AdvertisingAmazon Ad Jewellery: Strategies to Lower ACoS
Stop wasting budget on broad terms. Learn how to optimize your amazon ad jewellery campaigns, boost conversion rates, and lower your ACoS today.
14 min read -
NewsHow Apple's Lawsuit Disrupts OpenAI's IPO Plans
Apple's massive trade secrets lawsuit against OpenAI threatens its IPO plans. Learn how this legal battle impacts enterprise AI security and vendor lock-in.
6 min read -
AI StrategyWhy Legacy Infrastructure Breaks AI Agents
Discover why legacy infrastructure AI agents fail at scale. Learn how LinkedIn, Walmart, and Zendesk solved system timeouts and database bottlenecks.
7 min read -
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Amazon AdvertisingAmazon Advertising for KDP: Scale Your Book Sales
Master Amazon advertising for KDP to scale your book sales. Learn how to optimize bids, lower TACoS, and build profitable campaigns for your publishing brand.
14 min read -
AmazonAmazon Vendor Central Dispute: Recover Lost Margins
Stop losing profits to automated shortage claims. Learn how to successfully navigate the Amazon Vendor Central dispute process and protect your margins.
12 min read -
AmazonOptimize Your Amazon Seller Central Home Dashboard
Stop wasting time on your Amazon Seller Central home dashboard. Learn how to automate catalog management, bypass manual tasks, and scale your brand.
12 min read -
Ecommerce3 Major Ecommerce AI Trends for Retailers
Discover the top ecommerce ai trends of 2026. Learn how agentic commerce, AI discovery, and autonomous checkouts are reshaping online retail.
7 min read -
Amazon AdvertisingGuide to Amazon Ads in Prime Video Strategy
Discover how to leverage Amazon ads in Prime Video to target high-intent shoppers, automate campaigns, and boost your ROAS with retail media.
12 min read -
Amazon AdvertisingAmazon Ads Data Manager: A Strategic Guide
Discover how to leverage the Amazon Ads Data Manager to securely connect first-party data, automate your ad workflows, and boost your DSP campaign ROI.
14 min read
