Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI Deployment Engineer: What Your Brand Actually Needs
TL;DR — Key takeaways An AI deployment engineer bridges the gap between a validated model and a production system generating real business value — most brands confuse this role with a data scientist or prompt engineer. Forward-deployed engineering postings grew … Read More
16 min read -
EcommerceThe AI Benchmarks Were Wrong: GPT-5.5 Leads by 16 Points on the Test That Actually Counts
Executive Summary Fact: DeepSWE, a 113-task evaluation by startup Datacurve, scores GPT-5.5 at 70% and Claude Opus 4.7 at 54% — a 16-point gap that standard benchmarks completely obscured. Impact: Enterprise AI buyers have been making model selection decisions based … Read More
9 min read -
AI StrategyHow to Build an MCP Server: The Business Leader’s Blueprint
TL;DR — Key takeaways The MCP server registry grew from 1,200 to 9,400+ servers between Q1 2025 and April 2026 — yet most enterprise-critical workflows still require a custom build because they involve proprietary data public servers cannot access. 78% … Read More
13 min read -
AI StrategyHow to Build an MCP Server: The Brand Leader’s Guide
TL;DR — Key takeaways Building an MCP server takes 30 minutes. Governing it in enterprise takes 3–8 weeks — most guides skip that part entirely. 5,000+ public MCP servers exist as of Q2 2026; fewer than 8% address brand or … Read More
15 min read -
EcommerceClickUp Replaced 290 Employees With 3,000 AI Agents. Is the 100x Org the New Normal?
Fact: ClickUp eliminated 290 roles — 22% of its workforce — and deployed roughly 3,000 AI agents internally, putting agents and humans at a 3:1 ratio. Impact: CEO Zeb Evans is introducing million-dollar salary bands for employees who generate “100x … Read More
7 min read -
AI StrategyAI Solutions Engineer: What the Role Really Demands
TL;DR — Key takeaways The AI solutions engineer role has fundamentally shifted: in 2025-2026 it’s about orchestrating LLM agents and production pipelines, not training models from scratch. 78% of enterprise AI projects fail to meet business objectives in year one … Read More
15 min read -
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EcommerceWhy 1,300 Brands Now Pay to Track Their AI Search Presence
Fact: Berlin startup Peec AI crossed $10 million in annualized revenue — 1,300+ brands are paying monthly to track whether they appear in ChatGPT, Gemini, and Perplexity results. Impact: Klarna’s new Shopping Search app connects 100 million products to ChatGPT … Read More
8 min read -
AI StrategyMCP Use Cases: The Brand & Enterprise Playbook
TL;DR — Key takeaways MCP SDK downloads surged from 100,000 to 97 million per month in 18 months — the fastest enterprise AI integration standard ever adopted. The highest-ROI MCP use cases for brand manufacturers are rarely the most-publicized ones; … Read More
13 min read -
AI StrategyMCP Use Cases for Business: The Executive Playbook
TL;DR — Key takeaways MCP SDK downloads surged from 100K to 97 million per month in 18 months — faster adoption than any enterprise integration standard in recent history. Brands connecting MCP-orchestrated agents to catalog and supply chain operations report … Read More
17 min read - Ecommerce
Alibaba’s AI Ran 35 Hours Without a Human — Then Outperformed the Manufacturer
Executive Summary Fact: At the Alibaba Cloud Summit in Hangzhou on May 20, 2026, Alibaba unveiled Qwen3.7-Max — a model that ran autonomously for 35 consecutive hours, executed 1,158 tool calls, and achieved a 10× performance gain on a chip … Read More
8 min read -
AI StrategyForward Deployed Engineer: The Brand Leader’s Guide
TL;DR — Key takeaways A forward deployed engineer (FDE) is an engineer embedded inside your organization to close the gap between AI capability and business outcome — demand for this role has surged 800% in 2026. 95% of enterprise generative … Read More
15 min read -
EcommerceWalmart’s Sparky Agent Is Lifting Orders by 35%: The Agentic Commerce Wake-Up Call Brands Can’t Skip
Executive Summary Fact: Walmart CEO John Furner confirmed on the Q1 FY2027 earnings call that Sparky AI agent users generate 35% higher average order values — with units purchased through Sparky rising fourfold in a single quarter. Impact: Walmart is … Read More
7 min read
