Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyMCP Claude: How Brand Teams Connect AI to Their Real Systems
TL;DR — Key takeaways MCP (Model Context Protocol) hit 97M+ monthly SDK downloads by early 2026 — it is now the default way Claude connects to enterprise tools. Claude is the only major AI model where MCP was designed in-house, … Read More
13 min read -
EcommerceChatGPT Wired Into 12,000 Banks: The Agentic Finance Move Every Brand Should Be Watching
Executive Summary Fact: OpenAI launched ChatGPT personal finance tools for Pro subscribers in the US, connecting to more than 12,000 financial institutions through Plaid. Impact: For the first time, the most-used AI interface in the world has a real-time, consent-based … Read More
8 min read -
AI StrategyClaude MCP for Brand Teams: The Decision Framework
TL;DR — Key takeaways Claude + MCP gives AI agents secure, real-time access to your brand’s live data — ERP, PIM, catalog systems — without rebuilding your integration layer from scratch. The brands moving fastest with Claude MCP are not … Read More
14 min read -
EcommerceOpenAI’s One-Platform Bet: What Greg Brockman Taking the Helm Means for Your AI Stack
Greg Brockman is now officially OpenAI’s product chief, with a single mandate: merge ChatGPT, Codex, and the Atlas browser into one desktop agentic environment for all users — not just developers. Enterprise already accounts for more than 40% of OpenAI’s … Read More
8 min read -
AI StrategyAnthropic MCP: What Actually Changed for Brand Teams
TL;DR — Key takeaways Anthropic launched MCP in November 2024; by mid-2026 it has 97M+ monthly SDK downloads and 5,800+ servers across the ecosystem. In December 2025, Anthropic donated MCP to the Linux Foundation’s Agentic AI Foundation — removing every … Read More
13 min read -
AI StrategyMCP Anthropic: What Brand Leaders Need to Know Now
TL;DR — Key takeaways Anthropic launched MCP (Model Context Protocol) in November 2024 and donated it to the Linux Foundation’s Agentic AI Foundation in December 2025 — it is now a vendor-neutral open standard, not Anthropic’s proprietary tool. 78% of … Read More
14 min read -
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EcommerceAmazon Kills Rufus: What Alexa for Shopping Means for Your Brand
Fact: Amazon retired Rufus — used by more than 300 million customers in 2025 — and replaced it with Alexa for Shopping, a full AI agent that can make purchases across the web on a customer’s behalf. Impact: Traditional keyword-based … Read More
8 min read -
AI StrategyWhat Is Model Context Protocol? The Executive Guide
TL;DR — Key takeaways MCP (Model Context Protocol) is Anthropic’s open standard for connecting AI agents to external tools — adopted by OpenAI, Google, and Microsoft within its first year, with 2,000+ servers in the official registry. Without MCP, connecting … Read More
13 min read -
AI StrategyWhat Is Model Context Protocol? The Brand Leader’s Guide
TL;DR — Key takeaways MCP (Model Context Protocol) is the open standard that lets AI agents connect to any business system — ERP, CRM, PIM, Amazon Vendor Central — through a single interface instead of dozens of bespoke connectors. Anthropic … Read More
14 min read -
EcommerceCerebras Prices at $185: What the Year’s Biggest AI IPO Says About Enterprise Compute Costs
Executive Summary Fact: Cerebras Systems priced its IPO at $185 per share on May 13, raising $5.55 billion and reaching a fully diluted valuation of $56.4 billion — the largest AI stock market debut of 2026. Impact: A $20 billion … Read More
8 min read -
AI StrategyWhat Is MCP: The Business Leader’s Guide to Model Context Protocol
TL;DR MCP (Model Context Protocol) is an open standard that lets AI agents connect to any data source or business tool without custom-coded integrations for each pair. Anthropic released it in November 2024; OpenAI, Google, and Microsoft adopted it by … Read More
12 min read -
AI StrategyModel Context Protocol Implementation: The Enterprise Roadmap
TL;DR — Key takeaways 71% of AI teams spend more than a quarter of their implementation time on data integration — MCP eliminates that tax, but only with the right sequencing (CData, 2026). The MCP Adoption Ladder™ breaks enterprise implementation … Read More
13 min read
