Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAmazon Brand Management Course: What to Learn, Where to Learn It, and What Every Course Misses
TL;DR — Key takeaways Amazon brand management covers seven distinct competency areas — Brand Registry setup, A+ Content and Brand Store, Sponsored Brands advertising, Brand Analytics, brand protection and counterfeit reporting, Vine enrollment, and attribution — most courses cover only … Read More
14 min read -
AI StrategyAmazon Advertising Fees: CPC Benchmarks, ACoS Targets, and the Hidden Costs Brands Miss
TL;DR — Key takeaways Amazon advertising fees are auction-based with no platform subscription — you pay per click (Sponsored Products, Sponsored Brands) or per thousand impressions (Sponsored Display vCPM, DSP) Average CPCs range from $0.50 in low-competition categories to $5+ … Read More
13 min read -
AI StrategyAmazon Seller Central Jobs Remote: Five Career Paths, Salary Benchmarks, and How AI Is Changing the Market
TL;DR — Key takeaways Amazon Seller Central expertise supports five distinct remote career paths — from entry-level VA roles ($15-25/hour) to senior account managers and PPC strategists commanding $80-120K/year or $80-120/hour freelance The highest-compensated roles combine Seller Central operations with … Read More
10 min read -
AI StrategyAmazon Advertising Banner: Sponsored Display, DSP, and Sponsored Brands Explained
TL;DR — Key takeaways Amazon has three distinct banner advertising products — Sponsored Display, Sponsored Brands, and DSP — each with different access requirements, minimum spend, and strategic purpose Sponsored Display is the most accessible (no minimum spend, self-service) but … Read More
11 min read -
AI StrategyEcommerce AI: The Five Tool Categories, What They Actually Do, and Where to Start
Executive summary Up to 90% of AI pilot projects in retail fail to scale. Stop testing random applications and build a reliable data foundation first. Agentic commerce is no longer a future concept. AI agents impacted a massive $67 billion … Read More
11 min read -
AI StrategyEcommerce AI Business: How to Build an Operation Where AI Actually Changes the Numbers
TL;DR — Key takeaways 75% of ecommerce business owners say they “use AI” — but most are using one writing tool, not running an AI-enabled operation The four functions where AI delivers measurable business ROI: catalog content, customer acquisition, post-purchase … Read More
11 min read -
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AI StrategyAI for Brand Logo Design: What Works, What Doesn’t, and the Legal Risks Most Brands Miss
TL;DR — Key takeaways AI logo generators have become genuinely capable for early-stage ideation — but they produce raster images (PNG/JPG), not the vector files (SVG/AI/EPS) that professional logo use requires. The US Copyright Office has ruled that purely AI-generated … Read More
13 min read -
AI StrategyAI Ecommerce: How Artificial Intelligence Operates Across Every Layer of Online Retail
TL;DR — Key takeaways AI in ecommerce is not one technology — it’s a stack of interconnected systems operating across search, personalization, pricing, logistics, fraud, and customer service simultaneously. Amazon generates an estimated 35% of its revenue from AI-powered product … Read More
13 min read -
AI StrategyAI Ecommerce Business Model: Five Archetypes, Their Unit Economics, and How to Choose
TL;DR — Key takeaways There is no single “AI ecommerce business model” — there are five distinct archetypes, each with different investment profiles, moat mechanics, and time-to-impact curves. Amazon updates product prices 2.5 million times per day using AI — … Read More
12 min read -
AI StrategyAmazon Seller Central Bangladesh: How to Register, What to Expect, and Where Most Sellers Get Stuck
Executive summary Bangladesh’s integration into Amazon’s approved seller list has opened a massive cross-border revenue channel, yet minor documentation errors cause severe delays. The traditional B2B export model is losing ground as manufacturers realize direct-to-consumer (D2C) via Amazon FBA captures … Read More
10 min read -
AI StrategyAmazon Advertising Flags: What They Mean, How to Resolve Them, and Why Most Advertisers Ignore Them at Their Peril
TL;DR — Key takeaways Amazon Advertising uses flags — status indicators, quality warnings, policy alerts, bid signals — throughout Campaign Manager to communicate why ads are underperforming, ineligible to run, or at risk of policy action. Most advertisers dismiss them; … Read More
13 min read -
AI StrategyAmazon Advertising Data: The Reports That Matter, What to Track, and How AI Is Closing the Action Gap
TL;DR — Key takeaways Amazon advertising data is more extensive than most advertisers realize — and more fragmented. The reports available across Seller Central, Brand Analytics, DSP, and the Amazon Marketing Cloud cover search behavior, purchase patterns, audience demographics, and … Read More
13 min read
