Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAI Companies Jobs Remote: The Real Landscape, Salaries and Entry Points in 2026
TL;DR — Key takeaways Average AI engineer salary hit $206k in 2025 — a $50k jump in one year. But the easiest remote entry point into AI companies isn’t engineering: it’s non-technical roles that require domain expertise + AI tooling … Read More
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AI StrategyAI for Brand Content: What Works, What Breaks, and the 23% Revenue Gap
TL;DR — Key takeaways Brands with consistent content see 23–33% revenue increases — yet 81% of companies still struggle to keep AI-generated content on-brand. The tools aren’t the problem. The governance is. 95% of organizations have brand guidelines. Only 25–30% … Read More
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AmazonAmazon Brand Manager Jobs Remote: What Recruiters Actually Want in 2026
TL;DR — Key takeaways Remote Amazon brand manager roles pay $55k–$185k base in the US; senior agency positions reach $220k+ OTE — but the gap between junior and senior is almost entirely determined by one skill: P&L ownership. Agency-side roles … Read More
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AmazonAmazon Vendor Central Brazil: Market Opportunity, 1P vs 3P and Tax Compliance in 2026
TL;DR — Key takeaways Amazon Brazil (amazon.com.br) commands roughly $2.9B in GMV across 150M+ users — the least saturated major Amazon marketplace in 2026. Vendor Central (1P wholesale) is less developed in Brazil than in the US or EU. Most … Read More
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EcommerceEcommerce Photo Editing AI: Tools, Costs and Quality Risks in 2026
TL;DR — Key takeaways Gartner estimates that by 2026, 40% of all e-commerce images will be AI-generated or AI-edited — the shift is already happening at scale. AI photo editing for ecommerce falls into three distinct jobs: background removal/replacement, lifestyle … Read More
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AI StrategyAI Companies for Government: Who Is Doing Real Work in 2026
Executive summary In May 2026, the Pentagon awarded Scale AI a $500 million contract, proving the era of AI experimentation is over. Real work means massive data processing. Palantir’s US government revenue skyrocketed by 84% year-over-year in Q1 2026, driven … Read More
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AmazonAmazon Vendor Central EDI: Setup, Compliance and the SP-API Question in 2026
TL;DR — Key takeaways Amazon Vendor Central EDI uses five mandatory ANSI X12 documents: 850 (PO), 855 (PO Acknowledgment), 856 (ASN), 810 (Invoice), 846 (Inventory). AS2 is Amazon’s preferred connection method. SFTP is the fallback. VAN-based setups add cost and … Read More
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AI StrategyAI for Brand Colors: Tools, Traps and the 2026 Workflow
TL;DR — Key takeaways AI color tools fall into three buckets: generators (Khroma, Huemint, Colormind), extractors (Coolors from image, ColorKit from logo), and accessibility-first builders (Leonardo, InclusiveColors). The trap is shiny palettes that fail WCAG contrast. Roughly 1 in 5 … Read More
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AI StrategyAgentic AI Frameworks in 2026: LangGraph, CrewAI and the New Stack
TL;DR — Key takeaways Four frameworks matter in 2026: LangGraph (control flow), CrewAI (role-based speed), AutoGen/Microsoft Agent Framework (conversation), and OpenAI Agents SDK (hosted tool-use). Microsoft moved AutoGen into maintenance mode and merged it into the Microsoft Agent Framework. That … Read More
9 min read -
AI StrategyWhat Is Brand Management? The Discipline Behind Pricing Power
TL;DR — Key takeaways Brand management is a discipline, not a department. It sits between strategy, finance, and operations — and most companies treat it like marketing’s little sibling. Kantar BrandZ research shows strong brands deliver roughly 2x total shareholder … Read More
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AI StrategyWhat Does a Brand Manager Do? The Role in the AI Era
TL;DR — Key takeaways Brand managers own brand positioning, P&L performance, and cross-functional alignment — the role is far broader than marketing communications. Median U.S. salary sits at $127,000; the Bureau of Labor Statistics projects 6% job growth for marketing … Read More
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AI StrategyAI Companies for Brands: How to Choose the Right One
TL;DR — Key takeaways 72% of companies now use AI in at least one business function — but fewer than 1 in 4 see measurable revenue impact (McKinsey, 2024). Most AI companies are horizontal tools: built for everyone, optimized for … Read More
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