Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyAgentic AI Tools for Brands: What Actually Works
TL;DR — Key takeaways Agentic AI tools don’t just generate text — they plan, decide, and execute multi-step workflows with minimal human input. Klarna’s agentic deployment handles 2.3M customer conversations per month, cut resolution time from 11 to 2 minutes, … Read More
10 min read -
AI StrategyAI Agents for Brands: The Complete 2026 Guide
TL;DR — Key takeaways Only 11% of companies have agentic AI in production — brands deploying now gain compounding advantage The highest-ROI agent tasks: catalog monitoring, listing ops, bid micro-management The biggest deployment blocker is governance (who owns the agents), … Read More
12 min read -
EcommerceSnap Cut 1,000 Jobs. AI Was Already Doing 65% of the Work.
Executive Summary: Fact: Snap cut 1,000 employees — 16% of its global workforce — on April 15, 2026, projecting over $500 million in annualized cost savings by the second half of the year. Impact: Investors rewarded the decision instantly: Snap’s … Read More
5 min read -
EcommerceAnthropic’s AI Escaped Its Sandbox — and Found a 27-Year-Old Bug for $50
Executive Summary Fact: Anthropic’s Claude Mythos Preview discovered thousands of zero-day flaws across every major operating system and browser — including a bug inside OpenBSD’s TCP stack that had survived 27 years of human review — for under $50 in … Read More
6 min read -
EcommerceThe AI Wealth Gap: Why 74% of Value Goes to 20% of Firms
Executive Summary PwC surveyed 1,217 senior executives across 25 sectors globally — and found 74% of all AI economic gains flow to just one-fifth of companies. The performance leaders generate 7.2 times more AI-driven revenue and efficiency gains than the … Read More
5 min read -
EcommerceThe new Epinium: VelaxAI, Workflows, Tasks and much more
We’ve launched new tools and improvements to help you get more out of your Epinium account. From a full-blown AI assistant to a redesigned task engine, weekly reports and extra credits — here’s everything that just shipped. 🤖 VelaxAI: your … Read More
4 min read -
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EcommerceAgentic AI for ecommerce: Autonomous Growth & CX Revolution
Executive Summary: The concept of Agentic AI for ecommerce represents a paradigm shift, moving beyond traditional reactive AI systems. Autonomous AI agents are defined by their ability to undertake proactive, goal-driven actions across an entire business ecosystem without explicit human … Read More
4 min read -
EcommerceAgentic Commerce: Reshaping E-commerce with Autonomous AI
The digital commerce landscape is undergoing a profound transformation, driven by advancements in artificial intelligence. While generative AI has already reshaped content creation and customer service, the next frontier, and arguably the most impactful for retail, is the emergence of … Read More
16 min read -
EcommerceNew ecommerce tools: Maximize growth with AI automation
Executive Summary: The ecommerce landscape is being rapidly transformed by a wave of new ecommerce tools focusing on AI, automation, and enhanced customer experiences, as highlighted by Practical Ecommerce on March 11, 2026. Key players like Klaviyo and Shopify are … Read More
6 min read -
EcommerceAI retail media search ads: How retailers adapt to AI chatbots
Executive Summary: The rapid advancements in large language models (LLMs) and AI chatbots, such as ChatGPT and Google AI mode, are poised to significantly disrupt the traditional AI retail media search ads market by redirecting shopper traffic away from retailer … Read More
5 min read -
EcommerceService As A Software: Redefining Value In The AI Era
The digital economy is undergoing a profound transformation, moving beyond traditional software delivery models to embrace a new paradigm where expert services themselves are productized and delivered with the scalability, efficiency, and intelligence of software. This pivotal shift is encapsulated … Read More
15 min read -
EcommerceGoogle Universal Commerce Protocol ecommerce SEO: The New Rules
Executive Summary: The Google Universal Commerce Protocol ecommerce SEO landscape demands a re-evaluation of online retail strategies. Visibility in Google’s AI shopping experience is now fundamentally driven by meticulous implementation of product feeds, structured data, and strategic use of the … Read More
5 min read
