Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
563 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceHow a Pro Writer Uses AI for Efficiency & Quality
Executive Summary: Freelance writer and editor Kaleigh Moore, with 12 years of experience contributing to notable outlets like Shopify, Forbes, Vogue, and Adweek, affirms that AI significantly boosts writing efficiency, especially for routine tasks such as product descriptions. Moore, as … Read More
4 min read -
EcommerceNatural Language To Workflows: The Future Of Automation
Discover how natural language to workflows is replacing visual builders. Learn how agentic AI and prompt-driven operations scale business efficiency.
14 min read -
EcommerceAI Transforms E-commerce 2026: The New Reality
Executive Summary: The ‘2026 State of AI in E-Commerce’ report by Stord, published by Practical Ecommerce, reveals a critical shift from AI experimentation to large-scale execution in the e-commerce sector. A significant performance gap is emerging between brands actively implementing … Read More
4 min read -
EcommerceGenerative Engine Optimization: Boost Your AI Visibility Now
Executive Summary: The digital marketing landscape is undergoing a significant transformation driven by generative AI, necessitating a strategic shift towards Generative Engine Optimization (GEO), or optimización de motores generativos. A recent report from the ‘Global AI Content Standards Body’ (GIACSB) … Read More
4 min read -
EcommerceLLMs TXT: Take Control of Your Content’s AI Narrative
In the rapidly evolving landscape of artificial intelligence and digital marketing, a new protocol has emerged that demands the attention of every SEO strategist and content owner: llms txt. Proposed as a counterpart to the traditional robots.txt, the llms txt … Read More
9 min read -
EcommerceNew ecommerce tools: Unlock Growth with Latest AI Innovations
Executive Summary: The ecommerce sector is witnessing a rapid deployment of new ecommerce tools leveraging AI, with offerings from major players like Intuit Mailchimp, Xnurta, and Salesforce (Cimulate acquisition) enhancing marketing, advertising, and product discovery. Innovations in payment solutions, such … Read More
7 min read -
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NewsPersonalized Prompts Come to Epinium
In the complex ecosystem of Retail Media, strategic differentiation is your greatest asset. Until today, artificial intelligence in catalog optimization followed rigid patterns, often resulting in cloned listings that failed to capture the essence of your brand or the specificities … Read More
3 min read -
EcommerceThe Rise of GEO: Adapting Content for AI Search
Executive Summary: Generative AI is profoundly transforming search engine algorithms, with 80% of major platforms integrating generative capabilities, ushering in the era of Generative Engine Optimization (GEO). This shift is causing a significant redistribution of organic traffic, including a 25% … Read More
4 min read -
EcommerceLLMs Txt: The New Standard for AI Content Optimization
The burgeoning intersection of large language models (LLMs) and web content is ushering in new paradigms for how information is consumed, processed, and discovered. At the forefront of this evolution is the proposal for LLMs txt, a specialized file designed … Read More
7 min read -
EcommerceAI in E-commerce: The New Performance Divide
Executive Summary: The ‘2026 State of AI in E-Commerce’ report by Stord, highlighted by Practical Ecommerce, confirms Artificial Intelligence (AI) has moved from experimentation to critical execution in e-commerce, creating a significant performance divide among brands. AI is demonstrably driving … Read More
4 min read -
EcommerceAmz Suggestion Expander: Unlock Amazon Keyword Secrets
In the dynamic realm of Amazon selling, uncovering every possible keyword opportunity is not just an advantage—it’s a necessity. The right keywords can unlock new product niches, optimize advertising spend, and ultimately drive significant sales. This is where an advanced … Read More
6 min read -
EcommerceAmazon Product Promotion: Boost Sales & Visibility
In the hyper-competitive realm of Amazon’s vast marketplace, simply listing a product is rarely enough to capture significant market share. To truly stand out, drive traffic, and convert browsers into loyal customers, a robust and well-executed amazon product promotion strategy … Read More
10 min read
