AI Strategy

TL;DR — Key takeaways Only 11% of companies have agentic AI in production — brands deploying now gain compounding advantage The highest-ROI agent tasks: catalog monitoring, listing ops, bid micro-management The biggest deployment blocker is governance (who owns the agents), … Read More

Carlos Martínez Barriga · Apr 19, 2026 12 min read

Generative AI is transforming the marketing landscape, offering unprecedented capabilities to enhance personalization, content creation, and customer insights. By leveraging advanced algorithms, marketers can create more targeted and effective campaigns, ultimately driving better engagement and higher conversions. What is generative … Read More

Noelia Gongora · Jun 3, 2024 9 min read

Introduction AI for marketing refers to the use of artificial intelligence technologies to automate data collection, analysis, and decision-making processes in marketing campaigns and content creation. This technology enables marketers to develop more personalized and effective strategies, enhancing customer engagement … Read More

Maria Subina · Jun 3, 2024 7 min read

Executive summary In 2026, CMOs are allocating an average of 15.3% of their budgets to AI, yet a staggering 70% admit they lack the maturity to scale it properly. The focus has shifted entirely from content generation (the 2024 hype) … Read More

Maria Subina · May 30, 2024 11 min read

We developed a software which helps you work faster, easier and in a proper way. People who already know Epinium, and who chose us, can benefit from our daily hard work to stay up-to-date with Amazon changes and the requests of our clients. … Read More

Nicole Scupola · Apr 8, 2021 3 min read