AI Strategy

Executive summary In May 2026, the Pentagon awarded Scale AI a $500 million contract, proving the era of AI experimentation is over. Real work means massive data processing. Palantir’s US government revenue skyrocketed by 84% year-over-year in Q1 2026, driven … Read More

Carlos Martínez Barriga · Apr 21, 2026 10 min read

TL;DR — Key takeaways AI color tools fall into three buckets: generators (Khroma, Huemint, Colormind), extractors (Coolors from image, ColorKit from logo), and accessibility-first builders (Leonardo, InclusiveColors). The trap is shiny palettes that fail WCAG contrast. Roughly 1 in 5 … Read More

Carlos Martínez Barriga · Apr 20, 2026 8 min read

TL;DR — Key takeaways Four frameworks matter in 2026: LangGraph (control flow), CrewAI (role-based speed), AutoGen/Microsoft Agent Framework (conversation), and OpenAI Agents SDK (hosted tool-use). Microsoft moved AutoGen into maintenance mode and merged it into the Microsoft Agent Framework. That … Read More

Carlos Martínez Barriga · Apr 20, 2026 9 min read

TL;DR — Key takeaways Brand management is a discipline, not a department. It sits between strategy, finance, and operations — and most companies treat it like marketing’s little sibling. Kantar BrandZ research shows strong brands deliver roughly 2x total shareholder … Read More

Carlos Martínez Barriga · Apr 20, 2026 9 min read

TL;DR — Key takeaways Brand managers own brand positioning, P&L performance, and cross-functional alignment — the role is far broader than marketing communications. Median U.S. salary sits at $127,000; the Bureau of Labor Statistics projects 6% job growth for marketing … Read More

Carlos Martínez Barriga · Apr 20, 2026 12 min read

TL;DR — Key takeaways 72% of companies now use AI in at least one business function — but fewer than 1 in 4 see measurable revenue impact (McKinsey, 2024). Most AI companies are horizontal tools: built for everyone, optimized for … Read More

Carlos Martínez Barriga · Apr 20, 2026 11 min read

TL;DR — Key takeaways Agentic AI tools don’t just generate text — they plan, decide, and execute multi-step workflows with minimal human input. Klarna’s agentic deployment handles 2.3M customer conversations per month, cut resolution time from 11 to 2 minutes, … Read More

Carlos Martínez Barriga · Apr 20, 2026 10 min read

TL;DR — Key takeaways Only 11% of companies have agentic AI in production — brands deploying now gain compounding advantage The highest-ROI agent tasks: catalog monitoring, listing ops, bid micro-management The biggest deployment blocker is governance (who owns the agents), … Read More

Carlos Martínez Barriga · Apr 19, 2026 12 min read

Generative AI is transforming the marketing landscape, offering unprecedented capabilities to enhance personalization, content creation, and customer insights. By leveraging advanced algorithms, marketers can create more targeted and effective campaigns, ultimately driving better engagement and higher conversions. What is generative … Read More

Noelia Gongora · Jun 3, 2024 9 min read

Introduction AI for marketing refers to the use of artificial intelligence technologies to automate data collection, analysis, and decision-making processes in marketing campaigns and content creation. This technology enables marketers to develop more personalized and effective strategies, enhancing customer engagement … Read More

Maria Subina · Jun 3, 2024 7 min read

Executive summary In 2026, CMOs are allocating an average of 15.3% of their budgets to AI, yet a staggering 70% admit they lack the maturity to scale it properly. The focus has shifted entirely from content generation (the 2024 hype) … Read More

Maria Subina · May 30, 2024 11 min read

We developed a software which helps you work faster, easier and in a proper way. People who already know Epinium, and who chose us, can benefit from our daily hard work to stay up-to-date with Amazon changes and the requests of our clients. … Read More

Nicole Scupola · Apr 8, 2021 3 min read