Amazon

TL;DR — Key takeaways Amazon Vendor Central has no public direct email address for support. All contact happens through the case management system inside the portal — but knowing how to frame cases determines whether you get a response in … Read More

Carlos Martínez Barriga · Apr 21, 2026 12 min read

TL;DR — Key takeaways Remote Amazon brand manager roles pay $55k–$185k base in the US; senior agency positions reach $220k+ OTE — but the gap between junior and senior is almost entirely determined by one skill: P&L ownership. Agency-side roles … Read More

Carlos Martínez Barriga · Apr 21, 2026 11 min read

TL;DR — Key takeaways Amazon Brazil (amazon.com.br) commands roughly $2.9B in GMV across 150M+ users — the least saturated major Amazon marketplace in 2026. Vendor Central (1P wholesale) is less developed in Brazil than in the US or EU. Most … Read More

Carlos Martínez Barriga · Apr 21, 2026 10 min read

TL;DR — Key takeaways Amazon Vendor Central EDI uses five mandatory ANSI X12 documents: 850 (PO), 855 (PO Acknowledgment), 856 (ASN), 810 (Invoice), 846 (Inventory). AS2 is Amazon’s preferred connection method. SFTP is the fallback. VAN-based setups add cost and … Read More

Carlos Martínez Barriga · Apr 21, 2026 10 min read

For an expert in the Amazon ecosystem, information is everything. But not raw information—rather, the kind that is relevant and organized in a way that allows you to make strategic decisions.[1, 2] The real pain point isn’t a lack of … Read More

Roger Barrero · Aug 27, 2025 4 min read

Prime Day FBA is one of the most critical events for Amazon sellers, and mastering FBA capacity alongside 3P/1P inventory flow can make the difference between capitalizing on the sales spike—or missing it. This article presents advanced strategies to mitigate … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

This guide explores Prime Day semantic optimization and how Rufus AI is reshaping product positioning. We’re moving beyond keyword stuffing toward a strategy based on natural language, user-generated content, and dynamic A+ content. Preparing now will help you maximize conversions … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

Omnichannel ad activation for Prime Day 2025 requires precise orchestration of audiences, budget, and channels. With Amazon Marketing Cloud (AMC), you can launch hyper-segmented campaigns targeting New-to-Brand (NTB) customers using Lifetime Value (LTV) models. By combining DSP, Sponsored Display, and … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

Prime Day monitoring has become a critical process to prevent visibility and sales losses. With more event days, increased competition, and higher traffic, it’s essential to operate with automatic repricing, incident detection, and an agile infrastructure. This article guides you … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

After the initial sales spike, the real test begins with post-Prime Day retargeting. Leveraging transactional data from the event is key to turning buyers into repeat customers. This article outlines how to maximize LTV, design behavioral funnels, and drive sustained … Read More

Adriana Blazquez · Jun 26, 2025 2 min read

Mobile conversion on Prime Day is not a passing trend—it’s the new standard in e-commerce. By 2025, over 70% of interactions and 85% of purchases during Prime Day are expected to come from mobile devices. This shift forces sellers to … Read More

Adriana Blazquez · Jun 26, 2025 4 min read

The competition around Amazon Marketing Cloud Prime Day campaigns has intensified year after year, making it one of the most critical and performance-driven moments for brands selling on Amazon. In 2024, brands saw a 2.8x increase in impressions and a … Read More

Adriana Blazquez · Jun 5, 2025 14 min read

Building an Amazon private label brand remains one of the most scalable ways to create long-term value on the marketplace. As reselling margins shrink and competition tightens, private label offers sellers control over pricing, branding, and customer experience—turning commodity products … Read More

Adriana Blazquez · Jun 2, 2025 9 min read

Succeeding on Amazon is no longer about isolated tactics. Visibility, traffic and conversions are deeply interconnected — and only a strategic, coordinated approach can drive sustainable growth. An effective Amazon marketing strategy aligns SEO, PPC and content quality with pricing, … Read More

Adriana Blazquez · May 21, 2025 13 min read

Selling amazon bundle products is no longer just a tactic—it’s a growth strategy. By offering multiple, complementary items under a single listing, sellers can boost visibility, improve conversion rates, and increase average order value without raising fulfillment costs. This approach … Read More

Adriana Blazquez · May 12, 2025 13 min read

Finding the right keywords on Amazon is no longer about intuition. Shoppers reveal what they want through search suggestions. AMZ Suggestion Expander is a Chrome extension built to take advantage of that behavior. It adds extra suggestions before, after, and … Read More

Adriana Blazquez · May 7, 2025 11 min read

Amazon’s Search Query Performance is a powerful feature inside Amazon Brand Analytics. It gives sellers access to key data about how customers find and interact with their products through search. This tool breaks down every step of the search journey … Read More

Adriana Blazquez · Apr 3, 2025 8 min read

Executive summary Amazon’s ad revenue surpassed $60 billion in 2025, driving average CPCs up by 10-15% and crushing margins for manual bidders. AI-driven campaign management reduces weekly optimization time from 15 hours to just 2-3 hours. Marketers using intelligent contextual … Read More

Adriana Blazquez · Mar 31, 2025 10 min read

The General Product Safety Regulation (GPSR) is now in effect as of December 13, 2024, impacting all Amazon sellers in the EU and Northern Ireland. This regulation ensures that all non-food consumer products sold meet stricter safety standards and requirements. … Read More

Adriana Blazquez · Dec 11, 2024 13 min read

Amazon has made a revolutionary leap in e-commerce with COSMO, its AI-powered search algorithm. Designed to understand customer behavior and intent, COSMO is redefining how shoppers find products and how sellers optimize their strategies. In this article, we’ll dive into … Read More

Adriana Blazquez · Dec 2, 2024 6 min read

Executive summary Intent beats density: Amazon Rufus handles over 274 million daily queries, shifting the focus from exact-match keywords to conversational problem-solving. The conversion gap is real: Shoppers using AI assistants convert at 3.5 times the rate of standard searchers. … Read More

Adriana Blazquez · Nov 26, 2024 12 min read

How to Tackle Black Friday in Q4: Advanced Strategies and Key Metrics for Experienced Amazon Sellers Black Friday is a highly competitive event in any Amazon seller’s calendar, marking a crucial point to maximize sales and attract new audiences. As … Read More

Roger Barrero · Nov 15, 2024 5 min read

Creating Amazon Parent Listings can significantly improve your product management and sales. But how do you create a parent listing on Amazon? In this guide, we’ll walk you through the process step-by-step, ensuring you understand the key concepts and strategies … Read More

Noelia Gongora · Jul 15, 2024 15 min read

Executive summary Updating Amazon listings via the Seller Central visual interface often fails because it lacks the backend authority to overwrite locked retail contributions. The PartialUpdate command within a flat file acts as a skeleton key, forcing the A9 algorithm … Read More

Noelia Gongora · Jul 8, 2024 12 min read