Amazon

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports … Read More

Carla Fontal · Jan 21, 2021 2 min read

Executive summary The Video format for your Sponsored Brands campaigns on Amazon is no longer an optional luxury; it is the absolute baseline for survival and visibility in 2026. Auto-playing videos consistently generate click-through rates up to three times higher … Read More

Carla Fontal · Jan 13, 2021 11 min read

To sum up 2020 in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has … Read More

Yanpiere · Jan 7, 2021 2 min read

Roicos, was born in 2015 as an online marketing agency, just like many other companies that were on the market and over time we could see how there was more and more interest from our clients to sell on Amazon. … Read More

Yanpiere · Nov 23, 2020 4 min read

Executive summary Amazon’s ad revenue hit a staggering $68.5 billion in 2025. The cost of entry has never been higher, and manual bidding is destroying your margins. AI is fundamentally changing consumer behavior. By 2026, a massive 30% of all … Read More

Maria Cova · Sep 21, 2020 10 min read

Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More

Maria Cova · Aug 18, 2020 5 min read

Compare Amazon Vendor Central vs Seller Central. Discover which model offers better margins, pricing control, and catalog flexibility for your brand.

Yassir Haouati · Jul 6, 2020 16 min read

As many of you may know, Amazon is an always-evolving marketplace. However, if you have a good knowledge of the marketplace, you can keep ahead of the game. In this blog post, we gathered up some of the biggest Amazon … Read More

Yassir Haouati · Jul 3, 2020 6 min read

In today’s blog post, we will be discussing the best tips for having optimized listings on Amazon. We gathered up the best ones for you and your team to succeed! Let’s get started! 1. Images Some people would claim your … Read More

Yassir Haouati · Jun 22, 2020 5 min read

In today’s blog post, we will be going over some of the tips and tricks for successful Amazon Ad Campaigns. Just like any social media channel and Google Ads, many sellers think of Amazon as just another advertising platform where … Read More

Yassir Haouati · Jun 17, 2020 5 min read

Executive summary The Amazon A9 algorithm now heavily prioritizes conversion rates and external traffic over traditional keyword density. Rufus, Amazon’s AI shopping assistant, actively filters out products with high return rates or poor sentiment in reviews. Auto and Broad match … Read More

Yassir Haouati · Jun 10, 2020 10 min read

In today’s blog post, we will be discussing ways of overcoming the top 5 Amazon Advertising Challenges for this 2020. So, we gathered up the most common ones for you: Amazon Advertising Challenges: Big Challenge #1 – Optimization Tactics Nowadays, … Read More

Yassir Haouati · Jun 5, 2020 5 min read

Executive summary Amazon’s A9 algorithm is not a traditional search engine; it is a ruthless sales-generating machine that prioritizes revenue velocity over simple keyword matching. The biggest myth in modern e-commerce is that more traffic automatically equals higher rankings. Unqualified … Read More

Yassir Haouati · Jun 2, 2020 10 min read

Discover the top Amazon keyword research tools to find high-converting search terms, automate workflows, and scale your brand's organic rankings.

Antonio Redondo · Jul 12, 2018 15 min read