-
NewsClaude Code Artifacts: Live Dashboards for Enterprises
Executive summary The update: Anthropic just launched Artifacts for Claude Code on Team and Enterprise plans, turning private command-line sessions into live, shareable interactive web pages. The impact: It destroys the traditional deployment bottleneck. Engineers can now instantly share a … Read More
Carlos Martínez Barriga 7 min read
-
NewsAI-Referred Retail Traffic Doubles: Adobe Report
Executive summary AI referral traffic to US retail sites surged 138% YoY in May 2026, marking an astonishing 1,324% growth since October 2024. The myth that LLMs are just for top-of-funnel research is dead: AI-referred visitors now convert 54% better … Read More
-
NewsBtab Launches AI Alliance to Grow B2B Ecommerce Network
Executive summary What happened: Btab Ecommerce Group launched an AI-powered Strategic Alliance Initiative to expand its global network of 300,000 businesses. The impact: It shifts the B2B model from upfront fee-based marketplaces to shared commercial partnerships driven by agentic artificial … Read More
-
Product UpdatesWhat’s New in Your Amazon Catalog: Real-Time Sync, Buy Box by Segment & Highlights
In Amazon catalog management, your edge isn’t only what you decide — it’s when you see it. Until today, working your catalog meant living with an invisible lag: you changed a price, you won or lost the Buy Box, you … Read More
-
AI StrategyAI Forces Retailers to Rethink Product Pages
Executive summary AI shopping agents like ChatGPT, Claude, and Gemini are actively bypassing traditional search, acting as personal shoppers for millions of users. Retailers are scrambling to rebuild product pages because AI bot traffic to retail sites grew an astonishing … Read More
-
AmazonAmazon Sellers Watch Margins Ahead of Prime Day
Executive summary Amazon shifted Prime Day 2026 to June 23–26, easing the tariff anxiety that plagued last year but forcing a rapid logistics scramble. Despite high optimism, nearly 40% of sellers typically suffer lower profit margins during the event due … Read More
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
By subscribing you accept the Privacy Policy.
Welcome aboard!Check your inbox to confirm your subscription.
-
NewsKPMG Pulls Agentic AI Report Due to Hallucinations
Executive summary The incident: KPMG was forced to pull its flagship report on “agentic AI” after investigators discovered 40 of its 45 citations were entirely fabricated by artificial intelligence. The collateral damage: Global entities like UBS and the UK’s National … Read More
-
Agentic CommerceVisa and OpenAI Partner for Agent-Led Payments
Executive summary The shift: Visa and OpenAI just partnered to build secure infrastructure for agentic commerce, allowing AI bots to execute payments directly. The impact: Your meticulously designed checkout funnel is becoming invisible, because machines, not humans, will increasingly initiate … Read More
- News
Prometheus Raises $12B for Artificial General Engineer
Executive summary Jeff Bezos’s AI startup, Prometheus, just closed a $12 billion Series B round, catapulting its valuation to an astronomical $41 billion. The company is building an “artificial general engineer” to compress the R&D and manufacturing cycles of physical … Read More
-
NewsAdidas Launches Ecommerce-as-a-Service With AI Agents
Executive summary Adidas has transformed from a traditional apparel brand into a B2B tech provider, launching an Ecommerce-as-a-Service (EaaS) model for the new Audi Revolut F1 Team. Powered by Salesforce AI agents, they deployed a global webshop spanning 200 countries … Read More
-
Agentic CommerceAmazon 75-Character Title Limit: What Sellers Must Do Now
Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More
-
NewsGoogle Triggers AI Subscription Price Wars
Executive summary Google just slashed the price of its Gemini AI Plus tier by 38% (down to $4.99/month) while doubling storage to 400GB. This aggressive move forces premium players like Anthropic and OpenAI into a corner, signaling the rapid commoditization … Read More
-
EcommerceAgentic Commerce: AI Is Your Shopper’s First Stop
Executive summary The paradigm shift: The front door to your store is no longer a search bar; it is an AI assistant. The massive impact: AI-referred traffic to retail sites is exploding, converting at a significantly higher rate than traditional … Read More
- News
Amazon Alexa Adds AI Merch Customization Feature
Executive summary Amazon has deployed a generative AI customization tool within Alexa for Shopping, allowing users to design merch using conversational text prompts. The system bypasses third-party print-on-demand marketplaces by routing user designs straight to Amazon’s Merch on Demand with … Read More
-
AI StrategyMicrosoft Futurist on Scaling Enterprise AI Agents
Executive summary The era of the standalone prompt is dead: At Build 2026, Microsoft’s AI Futurist Marco Casalaina confirmed that agents are rapidly moving from isolated laptops directly into enterprise production backends. Context is the new currency: Microsoft introduced “Microsoft … Read More
-
AmazonAmazon Cracks Down on Seller Handling Times
Executive summary Amazon is rolling out a strict policy starting June 29, 2026, targeting padded handling times for self-fulfilled (FBM) SKUs. While 87% of FBM orders actually ship within a day, brands artificially inflate delivery promises to avoid late shipment … Read More
-
AI StrategyUlta Beauty AI Assistant Boosts E-Commerce Sales
Executive summary Ulta Beauty reported a massive 11.1% year-over-year net sales increase in Q1 2026, hitting $3.16 billion. Digital channels crushed physical retail, with e-commerce delivering mid-teen growth compared to low single digits in stores. The secret weapon? “Ulta AI,” … Read More
-
NewsAmazon Launches AWS Agentic Shopping Assistant
Executive summary Amazon just packaged its internal AI shopping tech (which drove nearly $12 billion in sales) into a new AWS offering for outside retailers. Kate Spade New York is the first customer, launching an AI Gift Concierge that bypasses … Read More
-
EcommerceWhen the Most Cautious AI Lab Uses Claude for 80% of Its Own Code
Executive Summary Fact: In May 2026, more than 80% of Anthropic’s production code was authored by Claude — up from near zero when Claude Code launched in February 2025. Impact: Engineers are now merging eight times as much code per … Read More
-
EcommerceGoogle’s Universal Cart Is Now Live for Walmart and Target
Executive Summary Google’s Universal Cart — a single persistent shopping layer spanning Search, Gemini, YouTube, and Gmail — is rolling out to Walmart, Target, Nike, Sephora, Ulta Beauty, Wayfair, and Shopify merchants this summer 2026. For brand managers, the business … Read More
-
EcommerceOpenAI’s Codex Is Now Your Sales Team, Data Analyst, and Creative Director
Executive Summary Fact: On June 2, OpenAI launched six role-specific plugins for Codex — bundling 62 apps and 110 skills across sales, data analytics, creative production, product design, equity investing, and investment banking. Impact: Knowledge workers already represent 20% of … Read More
-
EcommerceAlphabet Raises $80 Billion as Enterprise AI Demand Outstrips Even Google’s Supply
Fact: Alphabet announced $80 billion in concurrent equity offerings on June 1, 2026, including a confirmed $10 billion strategic investment from Berkshire Hathaway, to fund AI data centre expansion. Impact: CEO Sundar Pichai guided to $180–190 billion in total 2026 … Read More
-
EcommerceGitHub Copilot’s $750 Bill: The End of Flat-Fee AI Tools
Executive Summary The fact: GitHub Copilot’s flat subscription model ended today, June 1, 2026. Chat, agentic workflows, and code review are now metered by token — code completions alone remain unlimited. The impact: Developers are reporting projected monthly costs jumping … Read More
-
EcommerceAmazon Is Licensing Its $12 Billion AI Shopping Engine to Your Competitors
Executive Summary Fact: Amazon’s Alexa for Shopping — which replaced Rufus in May 2026 — drove $12 billion in incremental sales on Amazon.com last year. AWS is now licensing the same technology to any retailer willing to pay for it. … Read More
