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For an expert in the Amazon ecosystem, information is everything. But not raw information—rather, the kind that is relevant and organized in a way that allows you to make strategic decisions.[1, 2] The real pain point isn’t a lack of … Read More

Roger Barrero · Aug 27, 2025 4 min read

If you manage a brand on Amazon, or worse, an entire brand portfolio, you know that the real nightmare isn’t just data chaos, but the constant battle to maintain a consistent brand voice. Every listing, every campaign, every creative piece … Read More

Roger Barrero · Aug 27, 2025 4 min read

Executive summary US retail media ad spend is projected to hit $107.6 billion in 2026, making manual bid management mathematically impossible to scale. The industry obsession with hyper-granular campaign structures is actively diluting algorithmic learning and wasting your budget. The … Read More

Roger Barrero · Aug 27, 2025 10 min read

Prime Day FBA is one of the most critical events for Amazon sellers, and mastering FBA capacity alongside 3P/1P inventory flow can make the difference between capitalizing on the sales spike—or missing it. This article presents advanced strategies to mitigate … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

This guide explores Prime Day semantic optimization and how Rufus AI is reshaping product positioning. We’re moving beyond keyword stuffing toward a strategy based on natural language, user-generated content, and dynamic A+ content. Preparing now will help you maximize conversions … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

Omnichannel ad activation for Prime Day 2025 requires precise orchestration of audiences, budget, and channels. With Amazon Marketing Cloud (AMC), you can launch hyper-segmented campaigns targeting New-to-Brand (NTB) customers using Lifetime Value (LTV) models. By combining DSP, Sponsored Display, and … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

Prime Day monitoring has become a critical process to prevent visibility and sales losses. With more event days, increased competition, and higher traffic, it’s essential to operate with automatic repricing, incident detection, and an agile infrastructure. This article guides you … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

After the initial sales spike, the real test begins with post-Prime Day retargeting. Leveraging transactional data from the event is key to turning buyers into repeat customers. This article outlines how to maximize LTV, design behavioral funnels, and drive sustained … Read More

Adriana Blazquez · Jun 26, 2025 2 min read

Mobile conversion on Prime Day is not a passing trend—it’s the new standard in e-commerce. By 2025, over 70% of interactions and 85% of purchases during Prime Day are expected to come from mobile devices. This shift forces sellers to … Read More

Adriana Blazquez · Jun 26, 2025 4 min read

The competition around Amazon Marketing Cloud Prime Day campaigns has intensified year after year, making it one of the most critical and performance-driven moments for brands selling on Amazon. In 2024, brands saw a 2.8x increase in impressions and a … Read More

Adriana Blazquez · Jun 5, 2025 14 min read

Building an Amazon private label brand remains one of the most scalable ways to create long-term value on the marketplace. As reselling margins shrink and competition tightens, private label offers sellers control over pricing, branding, and customer experience—turning commodity products … Read More

Adriana Blazquez · Jun 2, 2025 9 min read