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The cost of Amazon ads is now one of the most decisive variables in marketplace success. As competition grows and more brands pour money into advertising, sellers must treat ad spend not as a support function but as a strategic … Read More

Adriana Blazquez · May 28, 2025 12 min read

Retail media platforms have reshaped how brands compete for attention and sales at the digital point of purchase. But navigating this landscape requires clarity, not hype. This guide offers practical answers — what these platforms are, how they work, who … Read More

Adriana Blazquez · May 26, 2025 13 min read

Succeeding on Amazon is no longer about isolated tactics. Visibility, traffic and conversions are deeply interconnected — and only a strategic, coordinated approach can drive sustainable growth. An effective Amazon marketing strategy aligns SEO, PPC and content quality with pricing, … Read More

Adriana Blazquez · May 21, 2025 13 min read

Mobile-First Focus in Product Titles One of the key elements of Epinium’s new algorithm is its mobile-first approach. This means it prioritizes the appearance and effectiveness of titles on mobile devices, where the majority of searches take place. Amazon typically … Read More

Adriana Blazquez · May 15, 2025 7 min read

Selling amazon bundle products is no longer just a tactic—it’s a growth strategy. By offering multiple, complementary items under a single listing, sellers can boost visibility, improve conversion rates, and increase average order value without raising fulfillment costs. This approach … Read More

Adriana Blazquez · May 12, 2025 13 min read

Finding the right keywords on Amazon is no longer about intuition. Shoppers reveal what they want through search suggestions. AMZ Suggestion Expander is a Chrome extension built to take advantage of that behavior. It adds extra suggestions before, after, and … Read More

Adriana Blazquez · May 7, 2025 11 min read

When you become an Amazon vendor, Amazon buys your products directly. Your items gain the valuable “Sold by Amazon” badge, increasing consumer trust and sales potential. This model provides exclusive access to Vendor Central, offering advanced sales and logistics tools. … Read More

Adriana Blazquez · May 2, 2025 13 min read

Amazon Ads automation is no longer optional—it’s essential. In today’s hyper-competitive Amazon marketplace, manually managing Pay-Per-Click (PPC) campaigns is no longer a viable strategy for sustained growth. Manual management slows down growth and consumes resources. Automation, powered by artificial intelligence … Read More

Adriana Blazquez · Apr 25, 2025 10 min read

Amazon’s Search Query Performance is a powerful feature inside Amazon Brand Analytics. It gives sellers access to key data about how customers find and interact with their products through search. This tool breaks down every step of the search journey … Read More

Adriana Blazquez · Apr 3, 2025 8 min read

Executive summary Amazon’s ad revenue surpassed $60 billion in 2025, driving average CPCs up by 10-15% and crushing margins for manual bidders. AI-driven campaign management reduces weekly optimization time from 15 hours to just 2-3 hours. Marketers using intelligent contextual … Read More

Adriana Blazquez · Mar 31, 2025 10 min read

Epinium V2: An Advance in Intelligent Automation for eCommerce Strategies Barcelona, 26/03/25 – The integration of artificial intelligence into business processes has become a key factor for brands operating in the digital space. According to recent studies, over 80% of … Read More

Adriana Blazquez · Mar 26, 2025 3 min read

Amazon has revolutionized the way businesses reach their customers, and tools like the Amazon Ad Library are at the forefront of this transformation. Designed to empower advertisers, this resource offers unparalleled access to ad data, creative assets, and performance insights. … Read More

Adriana Blazquez · Jan 24, 2025 13 min read