Blog

In today’s competitive e-commerce landscape, effective advertising can make or break a retailer’s success. Enter Amazon Retail Ad Service, a cutting-edge solution designed to empower retailers with advanced ad tech, precision targeting, and seamless shopper experiences. Whether you’re a brand … Read More

Adriana Blazquez · Jan 17, 2025 16 min read

Mark this date: January 21, 2025, when Amazon will roll out new product title guidelines across its platform for Sellers and Vendors. Driven by the COSMO algorithm update, this change aims to enhance clarity and search relevance, focusing on natural … Read More

Adriana Blazquez · Jan 8, 2025 9 min read

What is TikTok Shop? TikTok Shop is a feature within the TikTok app that integrates e-commerce with social interaction. It enables users to discover, explore, and purchase products directly through engaging content like videos, live streams, and tagged product posts. … Read More

Adriana Blazquez · Jan 7, 2025 6 min read

Introduction to Amazon Vendor Central What is Amazon Vendor Central? Amazon Vendor Central is an invitation-only platform for wholesalers and manufacturers who supply products directly to Amazon. Acting as the supplier, vendors sell their products in bulk to Amazon, which … Read More

Adriana Blazquez · Jan 3, 2025 5 min read

Amazon Sponsored Ads are an indispensable tool for sellers aiming to stand out in the competitive marketplace. This guide provides a comprehensive overview of Amazon Sponsored Ads, explaining their types, costs, setup process, optimization strategies, and advanced techniques to ensure … Read More

Adriana Blazquez · Dec 31, 2024 25 min read

The General Product Safety Regulation (GPSR) is now in effect as of December 13, 2024, impacting all Amazon sellers in the EU and Northern Ireland. This regulation ensures that all non-food consumer products sold meet stricter safety standards and requirements. … Read More

Adriana Blazquez · Dec 11, 2024 13 min read

Amazon has made a revolutionary leap in e-commerce with COSMO, its AI-powered search algorithm. Designed to understand customer behavior and intent, COSMO is redefining how shoppers find products and how sellers optimize their strategies. In this article, we’ll dive into … Read More

Adriana Blazquez · Dec 2, 2024 6 min read

Executive summary Intent beats density: Amazon Rufus handles over 274 million daily queries, shifting the focus from exact-match keywords to conversational problem-solving. The conversion gap is real: Shoppers using AI assistants convert at 3.5 times the rate of standard searchers. … Read More

Adriana Blazquez · Nov 26, 2024 12 min read

Q4 is undoubtedly the most competitive and lucrative time of the year on Amazon, with high-traffic events like Black Friday, Cyber Monday, and the holiday shopping season. For sellers, this means that a strategic and increased investment in Sponsored Ads … Read More

Roger Barrero · Nov 19, 2024 4 min read

During Q4, implementing a solid and well-planned SEO strategy is essential to maximize sales opportunities across all markets in which your brand operates. This quarter, driven by high-traffic events such as Black Friday, Cyber Monday, and the holiday season, not … Read More

Roger Barrero · Nov 19, 2024 4 min read

How to Tackle Black Friday in Q4: Advanced Strategies and Key Metrics for Experienced Amazon Sellers Black Friday is a highly competitive event in any Amazon seller’s calendar, marking a crucial point to maximize sales and attract new audiences. As … Read More

Roger Barrero · Nov 15, 2024 5 min read

Creating Amazon Parent Listings can significantly improve your product management and sales. But how do you create a parent listing on Amazon? In this guide, we’ll walk you through the process step-by-step, ensuring you understand the key concepts and strategies … Read More

Noelia Gongora · Jul 15, 2024 15 min read