Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
754 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingAmazon Ads Developer Console: Scale Your Automation
Discover how the Amazon Ads Developer Console bypasses native UI limits. Unlock historical data, automate bidding, and scale your Amazon advertising.
13 min read -
Amazon VendorAmazon Vendor Central ASN: Avoid Compliance Penalties
Stop losing margins to Amazon Vendor Central ASN penalties. Learn how to automate your shipping notifications and avoid costly chargebacks.
12 min read -
Amazon VendorAmazon Vendor Central Canada: 1P Strategy Guide
Master Amazon Vendor Central Canada. Learn how to navigate AI procurement, protect your wholesale margins, and optimize your 1P strategy on amazon.ca.
14 min read -
Agentic CommerceBrands Are Losing Shelf Space to AI Algorithms
AI agents are replacing human shoppers, making traditional shelf space obsolete. Learn how brands must optimize product data to survive agentic commerce.
8 min read -
AmazonAmazon Seller Central FBA Calculator: Hidden Fees
Stop losing margin. Learn why the Amazon Seller Central FBA calculator misses hidden fees like inbound penalties, and how to calculate true unit economics.
15 min read -
Amazon AdvertisingAmazon Ad Free Subscription: What It Means for Brands
Is the Amazon ad free subscription hiding premium buyers? Discover why the ad-supported tier dominates and how to scale your retail media strategy.
13 min read -
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Amazon VendorAmazon Vendor Central: Strategy and Profitability
Master Amazon Vendor Central. Learn how to protect your margins, optimize your 1P strategy, and navigate algorithmic POs to boost profitability.
12 min read -
AI StrategyAI Context Layers Double Reported Agent Failures
Discover why enterprises with an AI context layer report double the agent failures of those without one, and why this visibility is actually a good thing.
7 min read -
Amazon AdvertisingAmazon Ads Impressions: Why More Visibility Can Hurt
Are your Amazon ads impressions skyrocketing but sales staying flat? Learn why high visibility without clicks hurts your rank and how to fix it today.
15 min read -
Amazon AdvertisingAmazon Advertising Image Guide: Boost Your ROAS
Discover how to optimize your Amazon advertising image to boost CTR and ROAS. Learn the rules of lifestyle vs. white background and AI creative tools.
12 min read -
EcommerceHow DTC Startups Use AI to Scale Efficiently
Discover how DTC startups using AI are transforming their operations, moving past basic copywriting to automate pricing, search, and scale efficiently.
7 min read -
Amazon AdvertisingMastering Amazon Advertising Preferences
Discover how Amazon advertising preferences are shifting from keywords to behavioral targeting. Learn how to optimize your campaigns and boost ROI.
14 min read