Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
548 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingManaging Rising Amazon Advertising Costs
Executive summary Amazon ad revenue hit a staggering $68.6 billion in 2025, pushing average CPCs up and squeezing brand margins across almost all categories. Obsessing over a low ACoS is a trap; smart brands willingly accept higher acquisition costs for … Read More
10 min read -
Amazon SEOMastering Amazon Conversions in the Era of High CPCs
Executive summary Amazon conversion rates average 10% to 15% in 2026, but top performers consistently break the 20% barrier by aligning product copy with search intent. With average Cost Per Click (CPC) rising by 8-12% year-over-year, traffic acquisition is entirely … Read More
10 min read -
AmazonAmazon Advertising PPC AI: How to Scale Profitably
Executive summary Amazon Advertising revenue is projected to shatter the $85 billion mark in 2026, intensifying the auction and squeezing margins across every product category. The average Cost Per Click (CPC) has climbed to an estimated $1.12–$1.25. Manual bid adjustments … Read More
12 min read -
NewsOpenAI Launches Initiative to Patch Open-Source Bugs
Executive summary What is happening: OpenAI launched “Patch the Planet,” partnering with Trail of Bits to automatically fix open-source software vulnerabilities using the new GPT-5.5-Cyber model. The real impact: The cybersecurity bottleneck is no longer finding threats; it is the … Read More
6 min read -
Retail MediaUnderstanding Retail Media Meaning and Strategy
Executive summary US retail media ad spend is projected to eclipse $71 billion by 2026, driven by an exodus from traditional digital channels. The core advantage is deterministic first-party data. Retailers know exactly what users buy, not just what they … Read More
9 min read -
AmazonWhat Is Amazon SPN and Is It Worth It for Brands?
Executive summary The Amazon Service Provider Network (SPN) is often seen as the default solution for overwhelmed brands, but the hidden costs and profit-sharing models are silently killing margins. Average Amazon ad CPCs surged by 15.5% in 2025, making traditional … Read More
10 min read -
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Amazon AdvertisingAmazon Advertising Prices: How to Beat Rising CPCs
Executive summary Average Amazon CPCs have officially crossed the $1.00 threshold in 2026, representing a silent 8-12% YoY increase [1]. Mobile shoppers now cost you 16% more per click than desktop users, drastically altering how top sellers allocate their budgets. … Read More
10 min read -
Agentic CommerceHow to Make Your Brand Visible to AI Shopping Agents
Executive summary The silent shift: Shoppers are bypassing search engines to ask ChatGPT and Gemini for unbranded product recommendations, making AI visibility the new retail battleground. The ROI of bots: AI-referred traffic to US retail sites skyrocketed 393% YoY in … Read More
6 min read - News
The AI World Is Getting Loopy: What It Means
Executive summary TechCrunch just reported that AI is officially getting “loopy”—meaning autonomous swarms of agents are now working continuously in the background without human prompts. While 88% of organizations use AI, McKinsey reports that fewer than 10% have successfully scaled … Read More
6 min read -
NewsAlibaba’s AI Video Model Rises to No. 2 Globally
Executive summary The East takes the lead: Alibaba’s HappyHorse 1.1 just hit No. 2 globally, scoring an Elo of 1,444 on the Video Arena while Western darlings falter. Giants retreat: OpenAI discontinued Sora due to massive compute costs, and ByteDance … Read More
6 min read -
NewsPrime Day Could Spur $26.3B in US E-Commerce
Executive summary The $26.3B explosion: E-commerce spending will hit $26.3 billion during the four-day Prime Day event, up 9% from last year. The multi-platform reality: Nearly 60% of Prime Day shoppers will actively compare prices on Walmart, proving the event … Read More
6 min read - News
AI Is Now Doing Merchants’ Jobs and Managing Products
Executive summary AI is no longer just a data analysis tool; it is actively ordering stock and handling basic vendor negotiations on behalf of retailers. Platforms like Duvo.ai and Relex Solutions are proving that automated merchandising is happening right now, … Read More
5 min read
