Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
548 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceThe Ultimate Amazon KPI Dashboard Guide for Brands
Executive summary Amazon’s late 2025 earnings data shows third-party sellers now control 62% of total platform volume, driving competition and CPCs to brutal new heights. Native Seller Central reporting severely masks hidden 2026 fulfillment and inbound placement fees, creating a … Read More
10 min read -
Retail MediaWhat Is Retail Media? Definition, Strategy, and ROI
Executive summary US retail media ad spend is hitting $71 billion in 2026, but the old playbook is completely broken. Dashboard numbers are lying to you. True incremental ROAS is actually 30% to 60% lower than what networks report. AI … Read More
10 min read -
AmazonWhy the Amazon SPN Network Is Costing You Margins
Executive summary The traditional Amazon SPN network is bleeding seller margins in 2026 through slow execution times and bloated agency retainers. While 89% of retailers are actively experimenting with artificial intelligence, only 7% have successfully scaled it to completely replace … Read More
11 min read -
NewsIs Prime Day Still Worth It for Amazon Sellers?
Executive summary Prime Day is no longer a guaranteed goldmine; top analysts warn that mandatory discounts and sky-high ad costs are crushing brand margins. Cost-Per-Click (CPC) rates can spike by up to 66% during the event, punishing sellers who rely … Read More
5 min read -
EcommerceHow to Beat Amazon: Strategies to Protect Your Margins
Executive summary Amazon controls over 40% of the US e-commerce market, but rising fulfillment and advertising fees are crushing brand margins. Average Cost-Per-Click (CPC) crossed the $1.19 mark in 2026, meaning brute-force ad spending no longer guarantees profitability. The most … Read More
9 min read -
AmazonAmazon Bundle Examples to Maximize Your FBA Margins
Executive summary Amazon’s strict 2026 dimensional weight fees make traditional physical bundling highly punitive; Virtual Product Bundles (VPB) bypass these penalties entirely by shipping existing inventory separately. Strategic product bundling directly manipulates your average order value (AOV) and can boost … Read More
11 min read -
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Amazon SEOHow to Choose the Best Amazon Listing Optimizer
Executive summary Amazon CPCs have surged to an average of $1.00–$1.25 in 2026, meaning poor conversion rates now punish your profitability faster than ever. Traditional SEO is breaking down. Gartner predicts a 25% drop in traditional search volume by 2026 … Read More
11 min read -
Agentic Commerce10 Ecommerce Trends Defining 2026 for Retailers
Executive summary AI-driven traffic is not just browsing anymore. It now converts 42% higher than human-driven traffic. The focus has shifted violently from chatbots to agentic commerce, where machines execute purchases autonomously. Tech giants like Google and Microsoft are rolling … Read More
5 min read -
Retail MediaRetail Media Optimization: Stop Wasting Ad Budget
Executive summary US retail media ad spend is projected to hit $71.09 billion in 2026, yet brand managers are bleeding budget across highly fragmented, disconnected networks. A staggering 75% of advertisers identify measuring true incrementality as their biggest challenge, proving … Read More
9 min read -
AmazonAmazon Vendor Central Management: Protecting Your 1P Margins
Executive summary Amazon Vendor Central management is no longer a passive wholesale channel; it requires aggressive margin protection against daily operational penalties. Chargebacks and shortage claims can silently erase up to 20% of your gross revenue if your team relies … Read More
12 min read -
Amazon SEOMaster Back End Keywords on Amazon for SEO Success
Executive summary The strict limit for Amazon search terms is 249 bytes in the US and EU; exceeding it by even a single byte results in absolute zero indexing. Amazon’s legacy A9 keyword-matching algorithm now operates alongside COSMO and Rufus, … Read More
11 min read -
NewsClaude Code Artifacts: Live Dashboards for Enterprises
Executive summary The update: Anthropic just launched Artifacts for Claude Code on Team and Enterprise plans, turning private command-line sessions into live, shareable interactive web pages. The impact: It destroys the traditional deployment bottleneck. Engineers can now instantly share a … Read More
7 min read
