Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
754 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon VendorAmazon Vendor Central Strategy: Escaping the 1P Trap
Stop losing margins to the algorithm. Optimize your Amazon Vendor Central strategy, survive tough negotiations, and master the hybrid 1P/3P model.
14 min read -
AI StrategySecuring AI Agents: Why Brex Watches the Network
Discover how Brex secures autonomous AI agents at the network layer instead of relying on code. Learn to build impenetrable guardrails for your brand.
8 min read -
EcommerceZadkeyword Zbfkeyword: Streamline E-Commerce Data
Discover how the zadkeyword zbfkeyword framework automates backend e-commerce data, eliminates manual keyword clustering, and scales your brand.
14 min read -
Amazon SEOMastering Amazon Search Terms for Higher Rankings
Learn how to optimize your Amazon search terms and backend keywords. Avoid the 250-byte limit trap and use AI to boost your organic rankings today.
10 min read -
Amazon SEOOptimizing Amazon Search Engine Keywords for AI
Master Amazon search engine keywords in the AI era. Learn how semantic intent and COSMO AI are replacing exact-match search volume to boost sales.
13 min read -
Amazon SEOThe Future of Amazon Keywords Search in the AI Era
Discover how AI and agentic commerce are transforming Amazon keywords search. Stop wasting budget on manual research and optimize your listings today.
13 min read -
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AI StrategyAirbnb AI Strategy Drives Growth and Higher Margins
Discover how Airbnb's AI-native strategy cut support costs by 16% and boosted margins. Learn how to apply these AI lessons to your e-commerce brand.
7 min read -
Amazon SEOAmazon Keyword Suggestion: AI-Driven Search Strategy
Master Amazon keyword suggestion in the AI era. Move beyond static search volume to capture semantic intent, lower ad costs, and boost conversions.
12 min read -
Amazon SEOMaster Amazon Keyword Data: Intent-Based SEO Guide
Stop wasting ad spend. Learn how to analyze Amazon keyword data using intent-based clustering to lower your TACoS and boost organic rankings.
13 min read -
Amazon AdvertisingAmazon Display Advertising CPC: Optimization Guide
Learn how to optimize your Amazon display advertising CPC. Discover why Sponsored Display costs are rising and how AI automation can protect your margins.
14 min read -
AI StrategyWhy AI Agents Abandon Retail Shopping Carts
AI-referred traffic is surging, but human-optimized checkouts are causing massive cart abandonment. Learn how to optimize your retail site for AI agents.
7 min read -
Amazon SEOAmazon A9 Algorithm: The Ultimate Ranking Guide
Master the Amazon A9 algorithm. Learn how semantic search, COSMO, and sales velocity drive organic rankings and boost your product visibility.
13 min read