Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
754 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
-
AI StrategyAI in Retail Is Only as Good as Its Data Foundation
Executive summary The reality check: AI adoption in retail is nearly universal, yet actual ROI remains painfully elusive for most brands. The agentic shift: Autonomous AI agents are taking over the shopping journey, driving a massive 4,700% spike in machine-generated … Read More
6 min read -
Amazon AdvertisingMastering Amazon Ads in the Era of AI Automation
Executive summary The retail media explosion: Amazon’s ad revenue is on track to surpass $88 billion by 2026, forcing brands to rethink their budget allocation entirely. Streaming meets commerce: Prime Video is no longer just for brand awareness; with over … Read More
10 min read -
AmazonHiring for Amazon Seller Central Jobs: A Guide
Executive summary The “Great Compression” of 2025 wiped out amateur sellers, shifting the demand toward a highly specialized workforce that understands margin protection, not just gross sales. AI is not replacing Amazon professionals; it is splitting the market into high-paid … Read More
11 min read -
AmazonAmazon Vendor Central API Integration Strategy
Executive summary The era of unlimited, free Amazon Selling Partner API (SP-API) access officially ends in 2026, forcing vendors to optimize their data calls or face steep fees. Strict rate limits—like the 20 daily requests cap for Brand Analytics implemented … Read More
10 min read -
NewsWhat Is Mistral AI? The Ultimate OpenAI Rival
Executive summary The $14B challenger: Mistral AI recently hit an €11.7 billion valuation following a massive Series C round led by ASML, cementing its position as Europe’s premier AI powerhouse. Open-weight revolution: Unlike OpenAI, Mistral releases its flagship models for … Read More
5 min read -
AmazonMastering the Amazon Seller Central Home Page
Executive summary The default amazon seller central home page is built to overwhelm you with operational alerts, masking the true strategic metrics you need to grow your margins. Third-party sellers drove an unprecedented 62% of Amazon’s total units sold in … Read More
11 min read -
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
By subscribing you accept the Privacy Policy.
Welcome aboard!Check your inbox to confirm your subscription.
-
AmazonAmazon Ad Hoc Routes: Optimizing Last-Mile Delivery
Executive summary Amazon Logistics processed over 6.3 billion U.S. delivery orders recently, handling nearly 28% of all domestic parcels thanks to highly elastic routing. A single failed last-mile delivery costs retailers an average of $17.20, making dynamic route generation critical … Read More
9 min read -
AmazonMastering Amazon Seller Central in India
Executive summary India’s e-commerce market is hurtling towards $185 billion in 2026, making Amazon Seller Central in India a non-negotiable expansion for global brands. Amazon dropped referral fees to zero for over 125 million products under ₹1,000 in March 2026 … Read More
9 min read -
NewsHow Specialized AI Cut Document Review to 10 Days
Executive summary Trunk Tools slashed document review times in construction from 60 days to just 10. The secret? They stopped relying on general-purpose LLMs and built a specialized, three-layer AI architecture. This proves a hard truth: generic models choke on … Read More
5 min read -
Amazon AdvertisingAmazon Advertising on Google: Drive External Traffic
Executive summary Amazon generated $68.6 billion in advertising revenue in 2025, pushing internal CPCs to record highs and forcing smart brands to acquire traffic externally. In mid-2025, Amazon abruptly paused its own Google Ads spending in the US, leaving a … Read More
9 min read -
AmazonAmazon Seller Central Handmade: A Guide to Scale
Executive summary The artisan myth is dead: Amazon Handmade is no longer a quaint digital craft fair. It is a highly competitive search engine where overseas factories often disguise themselves as small-batch creators. Automation is mandatory: Brands scaling handmade goods … Read More
9 min read -
Amazon AdvertisingHow Does Amazon Advertising Work? A Strategic Guide
Executive summary Amazon’s advertising revenue hit a staggering $68.5 billion in 2025, fundamentally shifting how organic and paid visibility interact on the platform. Average Cost Per Click (CPC) has climbed past $1.07 across major categories in 2026, severely squeezing margins … Read More
12 min read