Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
555 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAmazon Rufus Goes Agentic: 115% Growth and the Catalog Gap Every Brand Must Close
Fact: Amazon’s Rufus AI shopping assistant reached 115% year-over-year monthly active user growth and drove $12 billion in incremental annualized sales — confirmed on Amazon’s Q1 2026 earnings call by CEO Andy Jassy. Impact: Rufus now places orders autonomously through … Read More
7 min read -
EcommerceHow to Apply for Amazon Vendor Central
TL;DR Amazon Vendor Central is invite-only — but brands that wait passively rarely receive the call. The real path in: build Seller Central credibility first, then proactively signal Amazon’s category teams. Once invited, the negotiation matters as much as the … Read More
15 min read -
EcommerceHow to Register for Amazon Vendor Central (And What Nobody Tells You Before You Accept)
TL;DR Amazon Vendor Central is invitation-only — there is no sign-up form, and there never has been. Proactive outreach to your Amazon category manager is the fastest path to an invitation, not passive optimization. Registration takes 2–4 hours if you … Read More
13 min read -
AI StrategyGenerative AI Ecommerce Examples That Actually Work
TL;DR AI and agents influenced $262 billion of holiday 2025 ecommerce — but 69% of brands are stuck in pilot mode. The highest-ROI generative AI use cases are catalog enrichment and search ranking, not customer chatbots. Most implementations fail because … Read More
13 min read -
AI StrategyEcommerce AI Integration: Why Most Retailers Stall at the Data Layer
TL;DR: 89% of online retailers have adopted AI in some form — but only 7% have scaled it beyond a pilot. The bottleneck isn’t the algorithm. It’s the catalog data underneath. This article maps the integration sequence that actually works, … Read More
12 min read -
EcommerceAmazon Vendor Central: The Cost Stack Brands Ignore
TL;DR — Amazon Vendor Central is a wholesale relationship where Amazon buys your stock, controls the retail price, and sells under the “Sold by Amazon” label. The invite feels like validation. The terms, if you accept them without scrutiny, are … Read More
14 min read -
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EcommerceAI Photo Editing for Ecommerce: What Actually Works at Catalog Scale
TL;DR — AI photo editing can cut product image costs from $85–250 to $3–12 per SKU. The problem is that most brands reach for the tool before they have solved the underlying workflow. This article explains the three things you … Read More
12 min read - Ecommerce
Anthropic Eyes $900 Billion: The Valuation Race Every AI Buyer Must Track
Fact: Anthropic is seeking to raise ~$50 billion at a valuation exceeding $900 billion — up from $380 billion just three months ago, and potentially ahead of OpenAI’s $852 billion post-money valuation. Impact: Amazon has committed up to $25 billion … Read More
9 min read -
EcommerceAnthropic Nears $1 Trillion: The Revenue Sprint Every CTO Must Read
Executive Summary Fact: Anthropic’s annualized revenue climbed from $9 billion at the end of 2025 to roughly $40 billion by April 2026 — a trajectory with almost no precedent in enterprise software. Impact: A board meeting in May could approve … Read More
7 min read -
EcommerceOpenAI Breaks Microsoft Exclusivity: What Enterprise Buyers Must Know
Executive Summary What happened: OpenAI and Microsoft dissolved their exclusive cloud agreement on April 27, 2026 — GPT frontier models, Codex, and Managed Agents are now available on Amazon Bedrock in limited preview. Why it matters: For the first time … Read More
7 min read -
AI StrategyEcommerce AI Generator: How to Pick One That Scales Beyond the Demo
TL;DR — Key takeaways Most ecommerce AI generators work beautifully at 50 SKUs and silently degrade at 5,000 — the architectural differences are invisible until you’re already locked in There are 4 distinct generator types (description, image, copy, agentic pipeline); … Read More
14 min read -
EcommerceAI Agents Can Now Browse Your Product Catalog. Are You Ready?
Executive Summary Fact: Commerce (Nasdaq: CMRC), parent of Feedonomics, launched Agentic Catalog Exports (ACE) on April 27, connecting merchant product catalogs directly to OpenAI/ChatGPT, Google Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity, and Amazon in a single feed. Impact: Dell is … Read More
8 min read
