Amazon Advertising

Executive summary Amazon’s ad revenue is projected to hit $88.6 billion in 2026, making the auction floor more expensive and competitive than ever before. Manual bid adjustments now actively hurt your campaigns by constantly resetting Amazon’s internal AI learning phase. … Read More

Carlos Martínez Barriga · Jun 14, 2026 9 min read

Discover what Amazon advertising is and how to build a profitable full-funnel strategy using TACoS, AI optimization, and advanced DSP campaigns.

Carlos Martínez Barriga · Jun 13, 2026 15 min read

Executive summary Navigating the Amazon advertising contact us page often results in an endless loop between Seller Central and Ads Support due to SSO (Single Sign-On) token misalignments. Amazon’s ad revenue hit a staggering $68.6 billion in 2025, yet their … Read More

Carlos Martínez Barriga · Jun 13, 2026 10 min read

Complete Amazon advertising formats guide for 2026: exact dimensions, file specs, and placement strategy for Sponsored Brands, Display, and video ads. … Read More

Carlos Martínez Barriga · May 20, 2026 12 min read

The cost of Amazon ads is now one of the most decisive variables in marketplace success. As competition grows and more brands pour money into advertising, sellers must treat ad spend not as a support function but as a strategic … Read More

Adriana Blazquez · May 28, 2025 12 min read

Amazon Ads automation is no longer optional—it’s essential. In today’s hyper-competitive Amazon marketplace, manually managing Pay-Per-Click (PPC) campaigns is no longer a viable strategy for sustained growth. Manual management slows down growth and consumes resources. Automation, powered by artificial intelligence … Read More

Adriana Blazquez · Apr 25, 2025 10 min read

Amazon has revolutionized the way businesses reach their customers, and tools like the Amazon Ad Library are at the forefront of this transformation. Designed to empower advertisers, this resource offers unparalleled access to ad data, creative assets, and performance insights. … Read More

Adriana Blazquez · Jan 24, 2025 13 min read

In today’s competitive e-commerce landscape, effective advertising can make or break a retailer’s success. Enter Amazon Retail Ad Service, a cutting-edge solution designed to empower retailers with advanced ad tech, precision targeting, and seamless shopper experiences. Whether you’re a brand … Read More

Adriana Blazquez · Jan 17, 2025 16 min read

Amazon Sponsored Ads are an indispensable tool for sellers aiming to stand out in the competitive marketplace. This guide provides a comprehensive overview of Amazon Sponsored Ads, explaining their types, costs, setup process, optimization strategies, and advanced techniques to ensure … Read More

Adriana Blazquez · Dec 31, 2024 25 min read

Q4 is undoubtedly the most competitive and lucrative time of the year on Amazon, with high-traffic events like Black Friday, Cyber Monday, and the holiday shopping season. For sellers, this means that a strategic and increased investment in Sponsored Ads … Read More

Roger Barrero · Nov 19, 2024 4 min read

Are you looking to maximize your returns on Amazon ads? Implementing the right bidding strategies is crucial to your success. In this guide, we’ll explore effective Amazon bidding strategies to help you optimize your campaigns and drive more sales. Understanding … Read More

Noelia Gongora · Jul 1, 2024 14 min read

Discover how Amazon DSP can revolutionize your advertising strategy. In this comprehensive guide, we’ll explore what Amazon DSP is, its benefits, and how you can leverage its advanced features to achieve your marketing goals. Whether you’re new to programmatic advertising … Read More

Maria Subina · Jun 18, 2024 6 min read

Executive summary ROAS is shifting: Advertisers embracing agentic AI are seeing cost-per-acquisition drop by up to 35%, leaving manual operators completely behind. The autonomy myth: AI isn’t an autopilot. Without human strategic guardrails, algorithms will aggressively burn your budget on … Read More

Noelia Gongora · May 31, 2024 11 min read

Introduction Navigating the Amazon marketplace requires more than just a great product; understanding your Click Through Rate (CTR) is crucial to capturing buyer attention and driving sales. This post will explore what Amazon CTR is, why it matters, and how … Read More

Noelia Gongora · May 8, 2024 10 min read

Dive into Prime Video’s latest advertising innovations Stepping out of Amazon Ads’ latest update, we’ve distilled essential insights for Spain’s bustling Prime Video market. Starting April 9, a novel ad format rolls out, poised to smartly segment and engage the … Read More

Noelia Gongora · Apr 4, 2024 13 min read

Black Friday is a unique opportunity to maximize your sales and gain market share by positioning your products. We will guide you through strategies to stand out as a seller on Amazon during Black Friday and how to use Amazon … Read More

Marc Marin · Nov 13, 2023 5 min read

Advertising on Amazon is an important key for Amazon sellers’ success. There are a lot of sellers, who have been selling on Amazon for a few months and still don’t see improvements in their performance. Most of the time they are not considering setting up an Amazon PPC campaign. … Read More

Nicole Scupola · Sep 26, 2023 10 min read

Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience … Read More

Marc Marin · Sep 5, 2023 1 min read

Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More

Marc Marin · Jul 26, 2023 3 min read

As a seller on Amazon, you’ve probably wondered if it’s really necessary to pay for ads on the platform. After all, your brand is already established and people are actively searching for your products on the site. However, in today’s … Read More

Marc Marin · Mar 13, 2023 6 min read

Effective Amazon PPC tools have become an essential part of any e-commerce business’s digital marketing strategy. They allow businesses to reach more customers and increase sales by placing their products at the top of search results on Amazon. By using … Read More

Marc Marin · Jan 17, 2023 6 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read