Amazon Advertising

Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored … Read More

Marc Marin · Dec 19, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Junto a la métrica Roas tenemos otra métrica muy importante que es el ACoS. Si eres un vendedor de Amazon no puedes no conocer a esta métrica. Por lo contrario, si nunca habías oído hablar de esto, ahora vamos a explicarla mas en detalle. … Read More

Alexis Montañes · May 18, 2022 3 min read

¿Por qué es importante conocer las métricas del marketing digital para medir en Amazon? Las métricas de marketing te dan una pista de si tu campaña está alcanzando los KPI establecidos anteriormente o no. … Read More

Alexis Montañes · May 18, 2022 3 min read

All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos. … Read More

Nicole Scupola · Aug 11, 2021 4 min read

“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More

Nicole Scupola · Jul 15, 2021 2 min read

Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon sales. … Read More

Nicole Scupola · Jul 8, 2021 4 min read

According to Olsavsky, the Olympics, which are taking place in Japan, will put the supply chain even more under pressure, with possible delays in deliveries. Moreover, Olsavsky said that “July is a holiday month, so it might be better for customers and sellers to experience another time frame for Prime Day 2021.” … Read More

Nicole Scupola · May 20, 2021 3 min read

Why is it important to know which digital marketing metrics to track on Amazon? Marketing metrics give you a clue of whether your campaign is reaching the KPIs established before, or not … Read More

Nicole Scupola · May 6, 2021 4 min read

Recently we asked you to let us know what is the most important tool to manage your Amazon Account, from your perspective. What emerged from this poll was: Campaign Optimization tool. … Read More

Nicole Scupola · Apr 22, 2021 3 min read

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, … Read More

Carla Fontal · Mar 18, 2021 2 min read

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in … Read More

Carla Fontal · Mar 11, 2021 2 min read

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do … Read More

Carla Fontal · Mar 4, 2021 2 min read

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale … Read More

Carla Fontal · Feb 18, 2021 2 min read

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of … Read More

Carla Fontal · Feb 10, 2021 2 min read

Executive summary Institutional purchasing has quietly surpassed massive milestones, with analysts projecting the B2B marketplace volume to reach $80 billion by 2025. 67% of modern wholesale buyers actively prefer a rep-free, fully digital purchasing experience over traditional relationship sales. Brands … Read More

Carla Fontal · Feb 4, 2021 9 min read

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product. In short, they are willing to buy it. … Read More

Carla Fontal · Jan 28, 2021 5 min read

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports … Read More

Carla Fontal · Jan 21, 2021 2 min read

Executive summary The Video format for your Sponsored Brands campaigns on Amazon is no longer an optional luxury; it is the absolute baseline for survival and visibility in 2026. Auto-playing videos consistently generate click-through rates up to three times higher … Read More

Carla Fontal · Jan 13, 2021 11 min read

To sum up 2020 in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has … Read More

Yanpiere · Jan 7, 2021 2 min read

Roicos, was born in 2015 as an online marketing agency, just like many other companies that were on the market and over time we could see how there was more and more interest from our clients to sell on Amazon. … Read More

Yanpiere · Nov 23, 2020 4 min read

Executive summary Amazon’s ad revenue hit a staggering $68.5 billion in 2025. The cost of entry has never been higher, and manual bidding is destroying your margins. AI is fundamentally changing consumer behavior. By 2026, a massive 30% of all … Read More

Maria Cova · Sep 21, 2020 10 min read

Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More

Maria Cova · Aug 18, 2020 5 min read

Compare Amazon Vendor Central vs Seller Central. Discover which model offers better margins, pricing control, and catalog flexibility for your brand.

Yassir Haouati · Jul 6, 2020 16 min read